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Narrative des Anthropozän – Systematisierung eines interdisziplinären Diskurses

Abstract

The Anthropocene concept originates from earth system sciences and conceptualizes humanity as a planetary geophysical force. It links current action-oriented time horizons to Earth historical deep time and implies non-separability of natures-cultures. The Anthropocene concept has resonated in debates in natural and social sciences, the humanities and the broader public, serving as an inter- and transdisciplinary bridging concept. Based on an analysis of numerous texts from multiple scientific disciplines and media, this contribution distinguishes five narratives of the Anthropocene: the disaster narrative, the court narrative, the Great Transformation narrative, the (bio-)technological and the interdependence narrative. The five narratives articulate very different perspectives and experiences and transport divergent political, economic, ethical and anthropological values and interests; this is also shown in alternative conceptualizations such as Eurocene, Technocene, Capitalocene or Plantationocene. The analysis reveals that the narratives share significant structural characteristics concerning story, plot, protagonists, spatial and temporal structure and action-oriented emplotment which together can be referred to a meta-narrative of the Anthropocene. Since the partly overlapping, partly contradictory narratives compete for legitimation and dominance in science and the broader public, the findings raise the question whether this struggle will stabilize or undermine the Anthropocene meta-narrative in the long run.

Open access
Zwischen „Verwurzelung“ und „Bodenlosigkeit“. Gedanken zu einer Philosophie der Migration

Abstract

In reflecting and discussing philosophical approaches on migration (almost Flusser, but also Weil, Arendt, Kant and Waldenfels) - migration could be understood (not as an extraordinary case, but) as a ‘conditio humana’ and touches the limits and possibilities of human beings. As existential experience it is in between ‘rootedness’ and ‘groundlessness’ and has therefore also a critical potential for our views of the world and our standpoints and could enlighten them as a new form of cosmopolitanism

Open access
Cultural Taboo in Advertising. Differences in the Transmissions of Audiovisual Advertising in American and Hindu Market

Abstract

The aim of this article is to examine differences between the transmissions of advertising content in the low and high context culture where the content contains subjects that are widely recognized as taboo. In order to do this, the analysis of audiovisual advertisements broadcast in the USA and India was used. These adverts introduce the problem of gender discrimination (particularly important in Hindu society) and different approach to gender stereotypes in both cultures (in American culture this subject is not suppressed). There are contrasting ways of presenting these difficult subjects in American and Hindu cultures. The things that are taboo in one culture become a stereotype in the other. And so, the question arises: do the cultural differences determining transmission of advertising content in the countries with cultural taboo of a product on sale still exist?

Open access
Dialogical Foundation of the Publicist’S Communicative Ethics: Dialogical Levels of the “Communicative Pyramid”

Abstract

The author discusses important issues of the dialogical essence of thinking and internal dialogism in the moral and ethical journalism. Choosing everyone’ ability of monologic revelation as the starting point of her study, the author concludes that these revelations are a kind of reconsidering historical, personal and interpersonal shifts that lead to the desire to learn the truth, to harmonize the vision and understanding of a situation with someone else’s viewpoint. In search for the truth, both the publicist and the audience -together or separately - cross different levels of a dialogue as it is presented by the “communicative pyramid” as a model of dialogical communication and the formation of the personality.

Open access
Dispute about Public Relations - Between Social and Marketing Communication

Abstract

Ever since the Kotler’s promotion-mix concept based on the most traditional model of four pillars - advertising, public relations, sales promotion and direct sales has become commonly known, PR has been treated as one of many, typically marketing, impact tools. This perception is particularly characteristic for the science of marketing management and publication. Meanwhile, it is often forgotten that public relations is the management of communication, which may be used in marketing communication, however it is a much broader meaningful concept, giving greater perspectives of use. This article refers to defining a place of public relations between two asymmetric areas of communication - social and marketing one. Basing on literature analysis, the authors define key factors differentiating both perspectives, they also evaluate the proposals for introducing new concepts into the media and communication terminology, indicating the distinctiveness of both conceptual categories.

Open access
The Individual Aspect of Participation in TV Reality Show On The Example of a Music Talent Show – Case Study

Abstract

This article deals with issues related to musical programs such as talent shows. The author focused on the participant’s form examining the changes that took place in their life after taking part in the show. Based on numerous sources and because of the theoretical analysis, the author classified the traits of participants who succeed after the program. In the final part of the following paper, the author categorized are the changes that occur in the life of the program participant.

Open access
The Influence of New Technologies on the Social Withdrawal (Hikikomori Syndrome) Among Developed Communities, Including Poland

Abstract

Hikikomori social withdrawal syndrome was first diagnosed in Japan and means a person who has been isolated from society to an extreme degree. She/he does not attend school or go to work. They do not attend university, they constantly remain at home and most often keep contact with the outside world using new technologies. Hikikomori syndrome is most often recognized as a characteristic problem occurring among Asian societies. Meanwhile, the growing dependence on new technologies among Western societies, and in particular, on the Internet, has caused social withdrawal to become a global problem. Human relationships began to move from the real world to the virtual world, which nowadays is full of communication facilities and allows people to establish relationships with other people without leaving their homes with the help of social media, which are currently packed with advanced solutions connecting people of similar interests or views. All this means that nowadays it is easy to withdraw from physical social life without losing virtual contact with others.

Open access