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The Influence of New Technologies on the Social Withdrawal (Hikikomori Syndrome) Among Developed Communities, Including Poland

Abstract

Hikikomori social withdrawal syndrome was first diagnosed in Japan and means a person who has been isolated from society to an extreme degree. She/he does not attend school or go to work. They do not attend university, they constantly remain at home and most often keep contact with the outside world using new technologies. Hikikomori syndrome is most often recognized as a characteristic problem occurring among Asian societies. Meanwhile, the growing dependence on new technologies among Western societies, and in particular, on the Internet, has caused social withdrawal to become a global problem. Human relationships began to move from the real world to the virtual world, which nowadays is full of communication facilities and allows people to establish relationships with other people without leaving their homes with the help of social media, which are currently packed with advanced solutions connecting people of similar interests or views. All this means that nowadays it is easy to withdraw from physical social life without losing virtual contact with others.

Open access
It-Related Anglicisms in der Spiegel: A Semantic Analysis

Abstract

The paper endeavours to semantically scrutinize anglicisms in Der Spiegel in the specialist field of IT. It was attempted to establish if, and to what extent, the anglicisms alter their meaning in the borrowing process. The article focuses on randomly selected anglicisms in IT-related texts in Der Spiegel, for both the newspaper and the domain are deemed to have been the most prolific in terms of English borrowings. The objective of this comparative study is to arrive at certain general tendencies governing the semantic treatment of English words in German. The paper constitutes merely an excerpt from the research on IT-related anglicisms, and may well serve as a basis for further research, on the grounds that alongside the development of ICT, languages need new names for concepts. Therefore, it is by all means prudent and instructive to delve into the tendencies governing the way anglicisms permeate into the German language.

Open access
Press of the German Minority in Poland in 1989-2017

Abstract

The aim of this article is to characterize the German minority press market in Poland in the period of 1989-2017. The article constitutes a discussion regarding terms that are key for the undertaken subject, i.e., “national minority”, “ethnic minority” and “the press of national and ethnic minorities”; furthermore, a typology of the functions of these media is presented. The analysis covered the socio-political framework of the functioning of minority media, as well as legal regulations at the level of publishing activities of national and ethnic minorities and the support of the Polish state towards publishing initiatives of minorities from 1989 to the present day. The article also constitutes an overview of German minority press issued in 1989 - 2017 in the Polish state. Characteristics of the periodicals contain information about their creation, presentation of graphic layout and publishing formula, as well as the thematic profile of the published contents. Approximating the German minority in Poland, the author attempts to answer the question of what role the German press once played in the Polish German society, and what is its role today, as well as who are the recipients of the German press in Poland today, what is its current condition and what are the prognoses for its development in the short and longer term. The conducted research applied technical analysis and analysis of press content. The study uses a number of sources. These include state documents published in journals of law, in various types of bulletins, reviews and in the on-line version.

Open access
The Role of Twitter in the First Week of Ferguson Unrests in August 2014

Abstract

The purpose of this article is find out about the role that was played by Twitter during the first week of Ferguson Unrests that started on the 9th of August 2014. As a source base for this work the author analyzes the newspapers, magazine journalism and articles upon the death of Michael Brown to show how local journalists and activists used Twitter to communicate and comment on his death. Through the examination of hashtag usage, the author demonstrates how Twitter has become a powerful tool to start nationwide discussion, as well as how hashtag activism can trigger creation of a new social movement.

Open access
Symbolist Publicism as an Outlook Model of the Silver Age

Abstract

In the article the methodological and applied criteria of symbolist publicism as an independent form of analytical journalism are defined. The subject of the research is the argumentative basis and semantic resources of public statements of philosophers and writers, i.e. the representatives of Russian symbolism. The relevance of the topic is due to the crisis of modern publicism, which becomes similar to a product and leads to mental and moral enslavement. The general purpose of the study is the legitimization of the term «symbolist publicism». Genre-stylistic peculiarities of symbolist text-making, as well the outlook landmarks of symbolic representatives of the Silver Age, were studied by E. Kassierer, M. Voskresenskaya, A. Mazurchuk, O. Matyushkin, O. Ponomarev, L. Kravets, and others.

Open access
The Use of the Educational Function of Media in Foreign Language Teaching

Abstract

The use of mass communication in the field of foreign language teaching is not a new phenomenon, because traditional media have been in use in this area for a few decades. Nowadays, however, several tendencies confirming the scale of this phenomenon can be observed. Mass media, and new media in particular, are used both in the process of self-education and as an important tool used by foreign language teachers. Technological progress, the communication revolution, the spread of the Internet, and the development of new media and mobile technologies offer modern and more effective methods of language education. This article reviews the conditions relating to the relationship between mass media and language learning, taking into account the possibility of using one of the key functions of mass communication, namely its educational function. The authors, using literature analysis, defined and analyzed the causes of specific symbiosis between media tools and technologies as well as the methodology used in the field of foreign language teaching.

Open access
The Branding Potential for the Digital Transmission of Live-Operas to the Cinema: An International Comparison of Estonia and Germany

Abstract

Today, opera houses are confronted by new (global) digital media offers that enable people to remain outside the opera house while attending a live-opera, e.g. via livestreamed opera performances in the cinema. This is a challenge for media managers in these fields because they need to find new ways to work with these new opportunities. Within a cultural marketing context, branding is highly relevant. Based on the brand image approach by Kevin Lane Keller (1993), we use a complex qualitative-quantitative study in order to investigate if, and how, the brand images of live-opera performances and live-streamed operas differ between countries and cultural contexts. By comparing Estonia and Germany, we found that the perception of live-opera is rather a global phenomenon with only slight differences. Furthermore, the ‘classical’ opera performance in an opera house is still preferred, with a corresponding willingness to pay, while the live-streamed opera offer may provide a modern touch. The study may help media managers in adapting their brand management to include new digital product offers and to find targeted differentiation strategies for increasingly competitive markets.

Open access
E-Diplomacy on Twitter. International Comparison of Strategies and Effectivity

Abstract

The primary aim of this article is to analyze the Twitter communication strategy and its efficiency. The authors took into consideration four Ministers of foreign affairs from Great Britain, Poland, Ukraine, and Russia (their private accounts have also been examined). However, considering that Ministers of Poland and Russia did not have their own Twitter accounts (Witold Waszczykowski and Siergiej Lawrow), authors decided to analyze private accounts of Great Britain’s and Ukrainian’s Ministers (Boris Johnson and Pavlo Klimkin). All examined profiles are accredited. Because of the popularity of Twitter and the appearance of the new type of diplomacy, which involves social networking sites, the authors attempted to make a qualitative and quantitative analysis of given accounts. The results present the effectivity index and also show that spontaneously published messages on social media have a significant impact on how state institutions convey content. What is more, the qualitative and quantitative analysis and the effectivity index allows to present the tools needed for e-diplomacy on Twitter.

Open access
Exploring Cross-Media Audience Practices in Two Cases of Public Service Media in Estonia and Finland

Abstract

Stemming from the concept of active audiences and from Henry Jenkins’ (2006) idea of participatory culture as the driving force behind the transformation of public service broadcasting into agencies of public service media (Bardoel, Ferrell Lowe 2007), this empirical study explores the attitude and behaviour of the audiences of two crossmedia projects, produced by the public service media of Finland (YLE) and Estonia (ERR). This empirical study aims to explore the behaviour, wants and needs of the audiences of cross-media productions and to shed some light on the conditions that support the dynamic switching of the engagement with cross-media. The study’s results suggest that audiences are neither passive nor active, but switch from one mode to another. The findings demonstrate that audience dynamism is circumstantial and cannot be assumed. Thus, thinking about active audiences and participation as the lymph of public service media becomes problematic, especially when broadcasters seek generalised production practices. This work demonstrates how television networks in general cannot be participatory, and instead, how cross-media can work as a vehicle of micro participation through small acts of audience engagement (Kleut et al. 2017).

Open access
Global Multi-Protagonist Trends in a Local Setting: The Case of Frozen Land and Autumn Ball

Abstract

This article explores whether a specifically regional quality can be identified in the following Finnish and Estonian multi-protagonist/network narrative films: Aku Louhimies’ Frozen Land (Paha maa, Finland, 2005) and Veiko Õunpuu’s Autumn Ball (Sügisball, Estonia, 2007). The article begins by providing an overview of the discussion regarding multi-protagonist films - a film form in which several lead characters are commonly connected via accidental encounters. Thereafter, an examination is made of how the form’s widely recognised generic qualities are represented in the Northern and Eastern European examples. As an overview of the discourse illustrates, multi-protagonist film is mainly interested in urban spatiality, contingency and human interconnectedness. It is also shown that these examples from the cinemas of small nations follow global trends rather closely. At the same time, Frozen Land and Autumn Ball can be seen as representing a specifically regional sensibility that is not only interesting in its own right, but which can also be understood as directly influencing the character-action.

Open access