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Media Monitoring as an Element of Strategic Business Management

Abstract

Analysis of information published in the media is an important tool. Information that is collected and properly aggregated contributes to the assessment of companies’ projects and allows to observe and to evaluate changes occurring in the environment. This article discusses benefits that companies can achieve through professional media monitoring and its products using a practical example. The article presents the company’s media findings scope for 2017-2018 and conclusions that can be drawn in the context of recommendations for long-term decisions.

Open access
Moral Neutrality of Religion in the Light of Conflicts and Violence in Mediatized World

Abstract

Although only seven percent of wars in human history were caused by explicit religious motives – as it is suggested by one estimate – religious beliefs affect human attitude to the world. Especially in the context of the rash of contemporary conflicts and terror attacks which have a stated connection to religious motives, it is important to try to understand the possible religious motivations of such antisocial and dangerous behaviors. There are several different research perspectives on this topic, but none of them by itself offers a sufficient explanation. The purpose of this essay is to show that religious components themselves can be interpreted as morally neutral, and that their supposed impact on behavioral patterns can, in fact, be attributed to non-religious factors. Religion is discussed as cultural phenomenon partially interacting with cognitive and adaptive patterns.

Open access
Painful Neutrality: Screening the Extradition of the Balts from Sweden

Abstract

The article deals with the extradition of Baltic soldiers from Sweden in 1946 as represented in Per Olov Enquist’s novel The Legionnaires: A Documentary Novel (Legionärerna. En roman om baltutlämningen, 1968) and Johan Bergenstråhle’s film A Baltic Tragedy (Baltutlämningen. En film om ett politiskt beslut Sverige 1945, Sweden, 1970). The theoretical framework is taken from trauma studies and its equivalent within film studies, where trauma is seen as a repeated occurrence of a past event. In this regard, literature and moving images become the means of reaching the traumatic event, a way to relive it. What separates the extradition of the Baltic soldiers from other traumas, such as the Holocaust, is that it functions as a guilt complex related to the failure to prevent the tragedy, which is connected to Sweden’s position of neutrality during World War II and the appeasement of all the warring nations. It is argued that this is a collective trauma created by Enquist’s novel, which blew it into national proportions. However, Bergenstråhle’s film changes the focus of the trauma by downplaying the bad conscience of the Swedes. In this way, the film aims to create new witnesses to the extradition affair. The analysis looks at the reception of both the novel and film in order to explain the two different approaches to the historical event, as well as the two different time periods in which they were produced. The authors argue that the two years that separate the appearance of the novel and the film explain the swing undergone by the political mood of the late 1960s towards a deflated revolution of the early 1970s, when the film arrived on screens nationwide. However, in terms of creating witnesses to the traumatic event, the book and film manage to stir public opinion to the extent that the trauma changes from being slowly effacing to being collectively ‘experienced’ through remembrance. The paradox is that, while the novel still functions as a vivid reminder of the painful aftermath caused by Swedish neutrality during World War II, the film is almost completely forgotten today. The film’s mode of attacking the viewers with an I-witness account, the juxtaposition and misconduct led to a rejection of the narrative by Swedish audiences.

Open access
Phenomenon of Fake News

Abstract

Analysis of Fake News phenomena – mainly looking for an answer where are the Fake News sources and who is responsible for their effects - psycho and social aspects of fake news mechanism. Additionally, focusing on evolution of its definition and their taxonomy. At the end, fake news are analyzed as a 21st century biggest thread of new media and looked for the lasts trends in counteracting.

Open access
Pole and Ukrainian in the Service of Saving the Lemko Heritage by the Example of the Reinfuss and Tarnovych Journalistic Writings

Abstract

The paper introduces a biography of prominent scientific activists, journalists, ethnographers and writers Roman Reinfuss i Yulian Tarnovych. Intercessors Polish - Ukrainian affairs who expressed it through scientific activity. Similarities and differences in the biography and method of transferring the content are shown, and an amazing love for Lemko’s region this Polish and Ukrainian authors. The article presents the similarities into the method of transferring popular science content by two ethnic- different journalists – scientist inhabitant in the same Lemko region. The analysis of the content they published in magazines, newspapers and scientific papers was also carried out.

The purpose of the article is to compare the presented media content by two scientists - journalists from different social environments living in the same region, in the service of saving the Lemko’s hertiage by the example of ethnic journalism.

Open access
Polish Opinion Weeklies’ Thematic Spectrum Analysis – Methodology and Application

Abstract

In this article the approach of thematic analysis of main Polish printed weekly reviews is applied. The author developed thematic division of research material and put much effort to completeness and explicitness. The author chose content analysis as research methodology and constructed a code book. After coding and analysis, conclusions were presented and discussed. There were also methodological inferences for future research.

Open access
Polish School of the Literature of Fact: Characters of the Reportages as the Reflection of Reality

Abstract

The article analyzes the key feature of Polish school of the literature of fact, specifically the journalistic work with the heroes of the materials that are the basis of the reportorial text. Peculiarities of characters typical for Polish reportage are analyzed . Further, the article explores the specific features of communicative strategies of Polish reporters, reportorial technique. For a better understanding the visual examples from reportorial text are provided.

Open access
Representation and Ruination under a Soviet Shadow: Wajda, History, and Chris Marker’s Re-thinking of Tarkovsky’s ‘Zone’

Abstract

Following the recent death of Andrzej Wajda, a reconsideration of his work is timely, and all the more so because he provides a reference point for many East Central European cinéastes. Thus this article uses his work as a main switching point between meditations on the issues his films raise. It theorises the status accorded History in them, and in Marxism in general, in relation to Walter Benjamin’s work on allegory and ruin, as well as to questions of characterisation. Also considered is the degree and nature of existentialism’s influence on this cinema, with blockages of choice foregrounded as necessarily entailing a thematics of doubling, contradiction and masking, and a reworking of the meaning of accusations of ‘treachery’ that have been a leitmotif of oppressed cultures, particularly when – as in cinema – access to the means of production depends on real or apparent collaboration with state authorities. The particular meaning of certain delays in production will also be considered, as will certain figures from the Polish culture (this writer’s primary specialisation) with an obvious ‘Baltic connection’, i.e. a Lithuanian origin, such as Tadeusz Konwicki and Czesław Miłosz. The thematics of doubling will finally be related to notions of ruination and of a filmic language adequate to it, which it will be argued may be seen prototypically in ‘the Zone’, Chris Marker’s name for a particular method of image-presentation, named in homage to that great Soviet film shot in Estonia, Andrei Tarkovsky’s Stalker (Сталкер, Russia, 1979). To revert to the title of Wajda’s final film Afterimage (Powidoki, Poland, 2016), and invoke Miłosz also, the Zone may be called the native realm, not only melancholic but also surprisingly utopian, of the after-image that is the ruin.

Open access
Role and Room for Social Broadcaster With Radio Fara as an Example

Abstract

The broadcaster, who uses the possibility of functioning in the broadcasting media space as a social broadcaster, ensures not only independence from power centres, political parties and commercial entities, but also full control over the broadcast content. He consciously directs ithe message to a specific group of recipients, often a niche group, providing content that commercial and public stations avoid, considering it to be unattractive. The type of programmes broadcast is strictly defined by the role it has to fulfil, the requirements set by the legislator for social broadcasters and the possibilities resulting from having such status. This has a significant impact on the place it occupies in the media radio market.

Open access
Stereotypes of Refugees as Presented in the Media and the Reality of Problems Linked with Cultural Adaptation and Social Integration of the Immigrant Children.

Abstract

The situation of refugees living in Poland depends not only on legal aspects. A very important role is also played by social factors, which optionally condition and influence the status of foreigners in our country. One of them is undoubtedly the way of presenting the described phenomenon in the media, as well as the attitude of Poles to refugees, and how our country guarantees them protection and enables them to find their place in the new reality. Analysis of the problems of immigrant families in Poland may provide valuable information to research the problem of refugees in a European context.

Open access