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Biweekly Magazine “White Eagle” as an Example of the Implementation of Polish-Language Media Project in the United States

Abstract

The article describes the idea of creation and development of Polish biweekly magazine “Biały Orzeł” (“White Eagle”), originated in Boston in 2002/2003 by the White Eagle Media LLC publishing house. The periodical, which has been published until today, was at the time one of the largest projects in the segment of so-called ethnic media in the United States. The work’s aim is to present the title’s history, identify factors affecting on creation of the Polish diaspora press, diagnose components determining the success/failure of the project, as well as local conditions that had a direct impact on decision to launch described press title. The methodology used in the implementation of this material includes in-depth interviews with project co-founders (publishers and journalists) carried out over 2017 and 2018, executed jointly on a group of 9 people, providing quality data from staff directly involved in described publishing project from its very beginnings. A valuable source of data was also open access to archives of the “White Eagle” hard copies, dated between 2003 and 2008.

Open access
Corporate Communication in Social Media with the Use of Linkedin

Abstract

The article presents the use of social media in the corporate communication processes between the company and the internal and external environment and the role that the relatively new social network LinkedIn plays in this act of communication. Secondary data analysis, with the subject literature and available research as the source of information, allowed to draw conclusions about the growing importance of social media in corporate communication and the significant role that LinkedIn fulfills in the act of communication with the stakeholders. It seems that along with the growth of communication needs, companies are constantly looking for new, integrated channels of communication with stakeholders, and recently their activities have moved to social media, where Facebook is the leader. Other social media, mainly LinkedIn, are overlooked, which may result in less effective corporate communication in social media by the companies.

Open access
Digital classroom and students with learning disorders: a study to improve learning processes and teaching practices

Abstract

This study is an overview of the technologies used by students with learning disorder (LD) and has the purpose of investigating how and the conditions on which digital technology can be an integral part of a motivating and barrierless learning environment also for students with special educational needs. Classrooms of the 21st century could be equipped with a teacher’s PC, student devices, e-board, Internet connection and a full suite of technological equipment, content, software and applications specially designed for education. The aim of this research was to observe whether the didactic work carried out in digital classrooms is beneficial to students with LD. By comparing data from the quantitative analysis and the observations carried out in the classroom, it is possible to affirm that the introduction of technologies in the classroom provides the benefits described by international works on this topic.

Open access
Digital competence as an indicator of the impact of ICT educational policies: Validation of a theoretical model using PLS

Abstract

Currently, there is a need to assess the impact of ICT educational policies in educational centres. In this study, the level of digital competence of students is proposed as an indicator of the impact of these policies. However, there is an international problem when it comes to measuring this competence due to its diversity and conceptual complexity. This study presents a theoretical model of conceptualisation and systematisation of digital competence through various constructs derived from the sociocultural approach (Command, Privileging, Appropriation and Reintegration). The empirical validation of this model is the main purpose of this article. The sample of this study consists of 1,881 students of primary and secondary education of the autonomous community of Andalusia (Spain). For the data collection, an ad hoc questionnaire of 22 items is created. A statistical analysis based on structural equation model (SEM) is applied using the SmartPLS 2.0 M3 programme. The results reveal that the theoretical model is valid and has a predictive power (R20.712 and Q20.7087). To conclude, the validation of this theoretical model is a first step for the consideration and creation of digital competence as an indicator of the impact of ICT educational policies.

Open access
Editorial
Open access
Features of Effective Crisis Communication Based on Public Relations Profession Research.

Abstract

The way of conducting communication during the image crisis is a special type of challenge for the company. Lack of preparation of the company for proper communication management may be crucial in averting and/or reducing the effects of crises. The paper presents the results of research conducted among experts from the PR industry and representatives of the largest Polish enterprises from the 500 List compiled by “Rzeczpospolita” daily newspaper. The vast majority of Polish enterprises show an open-minded approach to crisis communication. Companies from oppressive industries, where crises occur more often, are better prepared for crisis communication. The determinants of effective communication in the situation of image threats are, according to the leaders of public relations agencies, anti-crisis preparation, presence of procedures, openness and honesty in communication processes as well as quick response time.

Open access
From Big Data to Learning Analytics for a personalized learning experience

Abstract

This article describes Learning Analytics (LA) as a predictive and formative approach that enables the planning of educational scenarios in line with students’ needs and languages in order to set a priori and in progress systems of control and inspection of the following: consistency, relevance and effectiveness of training objectives, curriculum paths, students’ needs and learning outcomes. Thanks to LA, it is possible to understand how students learn. Training courses are designed to include the definition of those learning outcomes that respond effectively to students’ needs in terms of contents, methodologies, tools and teaching resources. The present article aims to describe and discuss, after reviewing the relevant literature, in what way LA represents a valid support not only in designing student-centred training courses, which assess outcomes, but also in carrying out a formative assessment considering the learning experience as a whole. The analysis of some case studies was a good opportunity to reflect and define the bridge existing between the use of LA for assessment purposes and personalized learning paths.

Open access
Hazard Prophylaxis and Behavioural Addictions of Children and Teenagers on the Example of Conducted Public Duties “Teenagers and Children – Safe in the Web Since Today” Carried Out by the Training and Therapeutic Centre Self

Abstract

The aim of this thesis is to present the threats arising from the Internet usage, with the special account of behavioural addictions of young people. The second aim is to introduce proactive activities which have been implemented to schools in the Podkarpacie region since 2016 within the scope of public duties “Teenagers and children – safe in the Web since today” (“Młodzież i dzieci – od dziś bezpieczni w sieci,”) being carried out by the Training and Therapeutic Centre SELF due to the resources of the National Health Programme during 2016-2020

Open access
Image Crisis in Legia Warszawa Sports Klub Following Accusationsof Attacking Members of Hapoel Petah Tikva Team by Legia’s Fans – Situation Analysis and Evaluation

Abstract

Today sports plays a very important role in marketing, brand image building and also in the entire promotion process in organizations. In order to obtain the planned and crucial for every entity involved effects, there should be the relationship between the product and the sport [Pogorzelski, 2010, p 14]. Not every sport provides the opportunity of shaping the image safely and at the level expected by the entity involved.

Open access
Impact of Indian Drama Serials on Bangladeshi Culture: A Qualitative Study Based on Perceived Situation and Risk Factors in Urban Setting

Abstract

This study investigates how Indian TV serials are affecting Bangladeshi culture through changes in lifestyle, family and intimate relationship, and forms of art and literature. The qualitative research was conducted on 60 respondents from Khulna and Dhaka city of Bangladesh who were selected through purposive sampling method. Findings suggest that Indian TV serials have a significant impact on the day-to-day life of people living in Bangladesh. It influences the lifestyle of people as they spend a considerable time watching these TV serials. Alongside, the indigenous art, literature, language, customs and rituals are being shaped due to heavy dependency on Indian TV serials. Such inclination raises concern for some potential risks including family conflicts, crime, psychological disorder and even suicide.

Open access