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Game theory in designing mHealth apps for monitoring hypertension

Abstract

The Game Theory model provides revolutionary grounds for tackling problems in an optimal manner by considering various constraints and conditions. This research paper proposes a novel idea of monitoring, diagnosis and treatment of hypertension using game theory model using systematic review methodology. The theoretical framework for designing software called Hypertension Management System (HMS) is proposed using underlying principles of game theory by considering patients and doctors as players. The system is installed in the smartphones of players and its functioning follows the hierarchy of Big Data mining and extraction. The theoretical framework of HMS starts from data sensing through physical sensors, proceeds along layers for data processing and reduction, and finally arrives at the decision-making step to assist doctors in the treatment of disease. This novel system will reduce the mortality due to chronic diseases like hypertension by enabling game patients and doctors to deal with its symptoms in a timely manner according to feedback from previous data.

Open access
How can we attract and keep young talents in the science sector? Work satisfaction and the inclination to change your workplace

Summary

Gradually dropping number of working age people, dropping rate of unemployment and continuously growing number of job vacancies, which remain open for a longer time, lead to a situation in which more and more often in the context of Poland people say the market belongs to the employee. What doesn’t alleviate the situation is the arrival of a new generation, the so-called millennials, on the market. Millennials differ from earlier generations both in terms of their characteristics and expectations with regard to their workplace.

The fact that over a half of scientists below the age of 35 employed in national scientific institutions consider changing their work, makes it necessary to focus more on employees’ needs. The goal of this article is highlighting the aspects of work which make it possible to young scientists to achieve satisfaction from professional sphere of life and thus could prevent their outflow from the sector of science.

In 2017 OPI PIB carried out a survey on a representative sample of scientific employees, which included 264 respondents born after 1981. The collected empirical materials allowed the author to analyze the expectations of young people from the sector of science with regard to their workplace. The assessments of scientists who consider changing their employer with the assessments of people who don’t have such plans have been compared.

The conducted survey leads to the conclusion that young people should above all be given the opportunity to develop and work towards achieving their own scientific aspirations. It is also necessary to guarantee the feeling of stability of employment and satisfactory remuneration. What also turns out to be significant is the organization of space, as well as providing flexible work conditions and recognition from the superiors.

Satisfying at least some of the highlighted proposals won’t be possible without introducing systemic changes. Failure to intervene in such a way will lead to a situation in which the national sector of science will in the nearest years be gradually losing valuable employees, which will be migrating to the company sector and foreign scientific institutions.

Open access
Investigating Process Maturity Modeling as an Advertising Process Improvement Paradigm

Summary

This article examined a variant of the Capability Maturity Model integrated (CMMi) through the lens of advertising process improvement. The population and sample were taken from a national array of U.S. marketing organizations. Using ANOVA, a 0.05 significance level, and a stratification of service marketing organizations versus product marketing organizations, the study showed a statistically significant difference (F(1, 304) = 4.03; p = 0.04; ω 2 = 0.00) regarding the hypothesis representing the notion that processes were potentially sporadic, chaotic, and ad hoc. This notion corresponded to the first maturity level of the examined process maturity framework. With respect to the Likert-scale data representing the first maturity level, the successive means analysis showed that both service marketing firms (M = 2.99) and product marketing firms (M = 2.74) reported neutrality regarding whether processes were deemed sporadic, chaotic, and ad hoc. Thus, the respondents perceived no evidence of the first maturity level among the queried work settings. Future studies may examine different stratifications of marketing firms (e.g., for-profit versus non-profit; domestic versus international; and so on) to better explore the proposed advertising maturity model.

Open access
IT Reliability and Innovation in SMEs: Empirical Research

Abstract

Purpose: Analysis of theoretical views and empirical research concerning the relation between IT reliability and the innovation level of organizations.

Methodology: The pilot (sample: 100) and main (sample: 400) survey was conducted in 2017 among SMEs located in Poland.

Findings: The empirical analysis shows that there is a relation between IT reliability and innovation level. Moreover, information reliability appears as a factor that may influence the organization’s ability to create innovations. Furthermore, service reliability proves to correlate with innovation level as well, which provides additional conclusions that support the realization that service is an important feature, which may also influence employees’ ability to employ IT appropriately and efficiently, thereby supporting the generation of innovation.

Implications: Findings enable us to indicate the direction of further promising research that should concern the relationship between IT reliability and innovation in the context of stages of the innovation process and different types of innovation, which should be analyzed separately.

Value: The article presents a new factor that may influence the possibility of creating various types of innovations. Usually, papers focus on IT systems, while the relationship between IT reliability and innovation allows us to look deeper into this relationship.

Open access
Key anxiety factors for buying an electric vehicle

Abstract

The purchase of an electric vehicle has become a widely debated topic by the economic community in recent years. However, few personal automobile users, who purchased new cars, have chosen a fully electric vehicle. The novelty of this research came from the assumption that there is a lack of knowledge in this field and fuelled by contradicting information. Potential electric vehicle buyers have developed a real psychosis on the subject, the most consistent motives being among others the charge anxiety. Many researchers consider that the worries of the vehicle users are exaggerated and are not based on reality. Better documentation of the subject would reduce these fears and would increase the process of electrical vehicles absorption. The main objective of this article is to analyse the main anxiety factors by buying an electric vehicle and to reduce the related anxiety. For this purpose, the authors have performed an econometric analysis based on a questionnaire distributed online and face to face in Romania.

Open access
Managerial Discretion and Constraints: A Bounded Leadership Model

Abstract

Purpose: We propose and test a new leadership model. Our model is an extension of the leaderplex model which proposes that leader cognitive and social complexities are linked with leader effectiveness indirectly, in a mediation scheme, through behavioral complexity. We enhance the leader-plex model with a leader’s degree of managerial discretion as the moderator of the links in this mediation format.

Methodology: We test our model with a moderated mediation approach (Baron-Kenny four-step procedure and Preacher-Hayes bootstrapping methods).

Findings: We use results of interviews with top leaders in Poland and demonstrate that a leader’s managerial discretion is a moderator affecting the mediation scheme assumed in the leaderplex model.

Limitations: The sample size is only 29 leaders. To preserve the respondents’ anonymity, their opinions were evaluated by only one researcher who interviewed them directly. The results may be country specific (Poland).

Originality: We define new boundary conditions for the leaderplex model by showing importance of a leader’s real position (managerial discretion) in an organization. Specifically, we show that the nature of the relationships between the variables of interest will change when a leader operates in one physical environment (e.g., high managerial discretion) rather than another (e.g., low managerial discretion).

Open access
Marketing for Science Based Organizations Perspectives and Questions

Summary

Marketing for research and science-based organizations is complex and not well understood; especially by the research, scientific, and technical communities. This paper presents a conceptual framework for scientists in research and science-based organizations to think about their organization’s marketing and sales functions, and related processes. NASA, one of the world’s most successful research organizations, which put two American astronauts on the moon in approximately 8 years, is briefly explored. The role of 21st Century research and science-based organizations in creating societal, organizational, and individual wealth is examined via a conceptual framework of the virtuous wealth creation process. Two forms of intrinsic organizational cultural conflict are examined; the external cultural conflicts between potential customers and the technology organization, and the internal conflict between scientists and economic managers. Strategic marketing is addressed and consists of market need, market segmentation, choosing a target market, and the organization’s position relative to the target market and competition. Tactical marketing (AKA sales) and its elements are delineated - product, price, promotion, physical distribution, and most importantly - personnel. The integration of all elements of strategic and tactical marketing into a cohesive whole is underscored. Additionally, several marketing and sales questions are posed to facilitate self-assessment by research and technology-based organizations.

Open access
Outdoor Advertising as an Element Strengthening the Recruitment Campaigns of Universities

Summary

The article puts forward the thesis that outdoor advertising is an important element that enriches college recruitment campaigns if it meets certain conditions. The basic factors determining the effectiveness of outdoor is the conciseness and simplicity of the message, the creation taking into account the proper character of the advertisement and referring to the emotions of the recipient, the composition based on the appropriate arrangement of elements, intriguing advertising text forcing the recipient to think, integrate outdoor communication with the internet transmission and the correct location of the advertising medium. The subject of outdoor advertising and its impact on candidates for studies is omitted in the literature on marketing activities of tertiare education institutions. Therefore, it was attempted to fill the cognitive gap by referring to foreign scientific research and examples of outdoor applications by universities in the United States of America and Great Britain. Also described are outdoor campaigns of the SWPS University, which cooperates with the Cityboard Media Institute in the field of external advertising research. In order to analyze outdoor polish universities, the article uses part of the photographic material collected by the author, and reflects on the basis of their own observations and in-depth interviews with employees of Marketing Departments of selected universities.

Open access
An overview of the influence of some macroeconomic variables on public revenues. A panel approach for a sample of European countries

Abstract

The efficiency of the Romanian tax administration has as a main purpose the maximization of the public revenues in order to support the expenses necessary for the good functioning of the state and the achievement of the budgetary balance. Public finance policy is a priority component of the overall policy of a state, manifested in the field of distribution and encompassing all the effective methods and means of procurement and directing of financial resources and the instruments, institutions and regulations in the field in order to influence the economic processes and the existing social relations at a time in an economy.

Open access
Predicting overall Staffs’ Creativity and Innovative Work Behavior in Banking

Abstract

This study focuses on the impact of empowering leadership and challenges work environment on both sale employee’s creativity and innovative work behavior in the Vietnamese banking industry. An empirical test, a structural equation model comprising a sample of 319 sale employees in 15 banks, indicates a strong relationship between sales staff creativity and innovative work behavior. Moreover, the findings indicate that both an empowering leadership and a challenging work environment can trigger sale employees’ creativity. Finally, innovative work behavior has a positive impact on innovative output. In general, this study contributes with some suggestions for bank managers to identify appropriate methods in order to stimulate the creativity and innovative work behavior of employees with the objective of achieving strong and sustainable business performance.

Open access