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Abstract

Recently, quality issues have been widely addressed in the higher education sector as a result of which the identification and the role of stakeholders have come to the forefront. When evaluating service quality in higher education, three distinct levels of operation could be taken into account, namely, institutional level, program or faculty level and course level, on which the relevant stakeholders perceive service quality by focusing on different attributes. Besides students considered as primary stakeholders, the academic staff is paid considerable attention as they have a direct influence on how students perceive educational service quality. The establishment of a course level service quality framework of a special course is presented in this paper by demonstrating not only the students’ but also the supervisors’ aspects through a student questionnaire, focus group discussions and personal interviews. These approaches resulted in a new, more sophisticated understanding of service quality on course level.

Abstract

The generational differences among leaders have progressively captured the attention of both researchers and practitioners interested in their dynamics within the work environment. Many analyses in this respect have been focused on the differences between Millennials (Generation Y) and Generation X members from a personality-centric perspective, the great majority of the examinations revolving around Western research samples. By acknowledging the current state and assuming the calls for further investigations advanced by various researchers, this conceptual and empirical undertaking aims to provide an exploratory outlook on generational differences among Romanian leaders, by employing worldwide reputed research instruments such as the Hogan Personality Inventory (HPI), Hogan Development Survey (HDS) and Motives, Values, Preferences Inventory (MVPI). A sample of over 700 subjects was considered in the running of the statistical analyses, thus allowing to draw pertinent conclusions apposite to the envisaged population. Even though statistically significant findings were retrieved on few scales pertaining to the three applied instruments, one key insight advanced by the present endeavor resides in the extension of the scope of the existing literature dedicated to the generational differences from a leadership perspective via the integration of an Eastern European landscape which adds to the evidence in the field and opens up new research challenges for complementary scrutiny.

Summary

Research and development institutions have a wide range of competences in their fields of scientific and technical activity. They also often have some unique capabilities to do research and development (R&D). However, these possibilities are often known only to a small group of industry specialists and few parliamentary representatives. There is also a lack of information about research capabilities of R&D institutes in industry, especially among small and medium enterprises.

The aim of the article is to present the concept of a multidisciplinary research project aimed at testing by a scientific research institution the possibility of using social media and modern techniques of visualization and computer simulation in aircraft reconstruction engineering. The authors propose to try the approach of marketing campaign capabilities of research and development institutions in a way similar to the action of raising funds for some purpose, but unlike this type of action, the campaign should be aimed at increasing technical awareness of the society. As part of the pilot program, the authors propose a virtual reconstruction of the construction of the Polish PZL P-50 Jastrząb fighter plane whose two prototypes were created before the outbreak of World War II. On the basis of analyses, calculations and computer simulations, in the second phase it is proposed to make a preliminary design of the aircraft with performance similar to the PZL P-50 on the basis of modern knowledge and the latest technologies available in aviation technology. One of the ways to encourage people to undertake creative work, including the restoration of historical objects, will allow them to gain valuable employment possibilities in R&D institute [19].

The combination of marketing techniques, using the power of social media, with the strictly engineering challenges of recreating a historic aircraft and designing its modern equivalent, gives the possibility to confirm the technical and organizational capabilities of the research and development institutions. On the basis of the above activities, a database of people interested in research and development activities of scientific institutions and their contribution to the reconstruction of historically important products of Polish technical thought will be built.

Summary

At the turn of the 20th and 21st centuries, new paradigms emerged regarding the value creation in management and marketing in organizations. They causes also redefining the role of universities as a service organization and participants in the process of higher education (including especially students, lecturers, management). In this context, the current and important research problem appears to be the impact of new generations of students, exhibiting different attitudes and purchasing behaviors from on the image of a modern university. A particular challenge for the higher education organization is therefore the problem not only of creating and delivering the expected value as part of the education service, but the issue of shaping positive educational experiences with the active participation of actors in the entire education cycle.

The aim of the article is to identify the attitudes and behavior of the young generation of students at Polish universities and to diagnose their potential in the process of co-creating the value of an educational service. By adopting the paradigm of co-creating a service based on variables such as co-production, relationships and experience, we can determine the possibilities of formulating the strategy and image of Polish universities. In particular we focus on chances of implementing the co-creating concept of an educational service at a higher level from a student's perspective. The article reviews secondary research based on foreign and polish literature and — on this basis — indicates different behavioral students styles and their readiness to participate in co-creating the educational service at the university. The diagnosis and final conclusions refer to the results of studies carried out in 2017 at selected polish economic universities, in the field of management, and published by Polish researchers in reputable scientific journals and books.

Abstract

This study aims to analyse the personal entrepreneurship competencies of students participating in experiential entrepreneurship program. In the theory part, the paper analyses the recent studies done in the entrepreneurship competencies field and discusses the experiential entrepreneurship concept. Research focuses on finding out the level of personal entrepreneurial competencies of participants of experiential entrepreneurship education, also analysing the demographic profile of the respondents, comparing it with the current job status and their entrepreneurial intentions.

Abstract

Entrepreneurship as a driver of innovation and economic growth plays a key role in economic development and the appearance of knowledge and innovation-based economies. The most important effects of entrepreneurship development are increasing innovation, upgrading technology, increasing employment, producing technical knowledge, and generating income distribution at the community level, which can lead to increased national wealth and economic growth. At the moment, global developments are made entrepreneurship so important, and organizations need more innovation and entrepreneurship than ever before to adapt to new circumstances. In fact, in relation to entrepreneurship as the most important factor in economic development, organizations can gain more market share. The objectives of this study are to examine and overview the prospects and challenges of entrepreneurship in Iraq’s Kurdistan region. In this regard, it can be said that with the human resources available and the valuable experiences available in the field of entrepreneurship around the world, it is necessary to plan for entrepreneurship development in the Kurdish Region of Iraq (KRI). It is revealed in this study Iraqi Kurdistan is determined can be one of the top entrepreneurial centers in the region with the scientific ability of specialists, and the potential of human resources, flexible structure and efficient technology. This paper recommended some strategies to reform and removing barriers to entrepreneurship development in the Kurdistan Region of Iraq by using factors such as entrepreneurship development and appropriate culture building, job training, setting up small business development centers, sponsoring entrepreneurs, establishing the legal framework for entrepreneurial activities, and providing spiritual support to entrepreneurs can lead to social, economic and industrial development and the declines of unemployment.

Abstract

The aim of this paper is to present an overview of selected organizational theories pertaining to the process of organizational change. The emphasis is made on organizational capacity outlining its relevance in the context of understanding the changes taking place within the National Sports Federations.

Summary

The main goal of the article is to indicate the importance of social media in the process of seeking information about universities by potential candidates for studies. To realize the set goal, quantitative research was carried out among a group of high school students, using the auditorium survey technique. The youth questionnaire was collected via the questionnaire for information sources used in the decision-making process about the choice of the future educational path. The conducted research confirmed that social media are one of the most important sources of information about universities, just after personal sources such as family and friends.

Abstract

Community-based tourism is recognised as being a potentially important means by which economic development can take place in rural Myanmar. One particular project in this vein is the dolphin-based tourism organized at six villages on the River Ayeyarwaddy in the northern Mandalay division. Qualitative research featuring personal interviewing of international tourists and service providers in the region indicated the potential for this project but also the formidable problems of poor connectivity and service provision that will need to be overcome to achieve success. The threats to the dolphins concerned and the indifference with which they are treated by many community members suggest real threats to the sustainability of the project as a whole.

Abstract

The implementation of bot interfaces varies tremendously in current industry practice. They range from the human-like to those that merely present a brand logo or a digital avatar. Some applications provide a maximum amount of information with limited turn-taking between the user and the interface; others offer only short pieces of information and require more turn-taking. Instead of simply implementing the default option provided by chatbot providers and platforms, companies should consider very carefully how the specifics of the chatbot interface might affect the user experience. Simple mechanics such as increasing the frequency of interactions leads to greater trust and a more enjoyable user experience. Also, personalizing chatbots with basic consumer characteristics such as gender increases trust and improves the perceived closeness between the customer and the chatbot – and ultimately the brand. Brand managers should therefore consider chatbots not as merely another digital marketing fad or a way to save costs through service automation. When implemented wisely, they are even able to increase a company’s upselling potential.