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Abstract

Polish pedagogical and psychological literature as well as mass media more and more often inform about disorders of competences and social relations of teenagers, as a result of abuse of digital technologies, especially smartphones. The authors analysed 31 cases of patients with cyberabuse and addictions at the Social Prevention Centre in terms of the occurrence, intensity and character of the disappearance of their real social contacts, as well as their behaviour in small natural peer groups. The obtained results were compared with 49 groups of adults and parents of patients. Research based on participatory observation and in-depth interviews showed that teenagers devote over 62% less time to personal social relations than their parents, their time of real social relations with parents is about 38 minutes per day, create atomistic attitudes towards family (e.g. refusal to participate in common meals), have shallow and narrow groups of friends, and prefer borrowed contacts (through social media). The average declared number of teenagers’ friends in social media exceeds 540, while their parents use smartphones in less than 140. Young respondents use smartphones in almost every social and life context (e.g. in toilets, in church, at school, during meals). The research confirmed the occurrence of digital technology abuse. The article ends with preventive delegations.

Abstract

The literature contends that youth are particularly fashion- and brand-sensitive, and they mostly prefer fast fashion brands; however, up to now, there has been little empirical data regarding Romanian youth’s fashion brand preferences. In order to fill this gap, the article presents the results of an exploratory research based on mixed methodology which was realized among students in Cluj-Napoca, Romania in connection with their fashion brand preferences. The online survey showed that a little more than half of the students do have a preferred fashion brand, and these are indeed mostly fast fashion brands. However, taken relatively, i .e. compared to other cues, the brand of the apparel is less important for the students. The most brand-sensitive individuals are those who are fashion involved, early adopters of trends, and less price-sensitive. The narratives of the focus-group research enriched the insight about students’ brand preferences.

Abstract

The intersection between academia and social media is gradually overlapping. The ability to vent personal and professional discord online, either through blogs or social media, has had both positive and negative consequences on academic communication, with the public and/or in the public domain. ResearchGate (RG) is one of the most popular academic social media sites that allows commenting, either in response to published papers or to questions that are posed on that platform. This paper explores an important aspect of a high-profile, topical and controversial 2017 paper (Derek Pyne; Journal of Scholarly Publishing; DOI: 10.3138/jsp.48.3.137) that had based itself on a flawed blacklist created by Jeffrey Beall. In that paper, unfounded claims were made regarding financial rewards as remuneration schemes at a “small business school” in Canada related to publishing papers in “predatory” journals, i.e., in open access journals that were blacklisted by Beall. Based on those claims, Pyne used RG as a platform to target academics at his research institute. Pyne could have, but did not, use the scholarly platform to engage with his colleagues in an academic debate about his controversial findings, causing personal disrepute on three occasions. Consequently, RG was contacted with a claim of defamation on each occasion. Within hours of each claim, Pyne’s comments were deleted. In early May, RG also erased his social media account. The issue of actual or potential insults in the public domain, such as on blogs, is rarely discussed, much less related to academic social media sites like RG. This case study, and the issues discussed herein related to social media more broadly, will be useful for academics to better navigate increasingly challenging publishing waters.

Abstract

Although LinkedIn is the world’s largest professional networking site, the research concerning self-presentation on the platform is limited and fragmented. The main goal of the study was to explore the self-presentation of Polish football managers on LinkedIn in four dimensions: completeness and attractiveness of the profile, network-embeddedness, and activity. Using quantitative content analysis of managers’ profiles (N=319), the research shows that the managers exploit the potential of LinkedIn to build their personal professional brand only in a very limited and mostly static way. In addition, the self-presentation in LinkedIn is the best among managers working in Polish Football Association, improves with the length of professional experience, and shows only slight differences between women and men.

Abstract

The article describes the idea of creation and development of Polish biweekly magazine “Biały Orzeł” (“White Eagle”), originated in Boston in 2002/2003 by the White Eagle Media LLC publishing house. The periodical, which has been published until today, was at the time one of the largest projects in the segment of so-called ethnic media in the United States. The work’s aim is to present the title’s history, identify factors affecting on creation of the Polish diaspora press, diagnose components determining the success/failure of the project, as well as local conditions that had a direct impact on decision to launch described press title. The methodology used in the implementation of this material includes in-depth interviews with project co-founders (publishers and journalists) carried out over 2017 and 2018, executed jointly on a group of 9 people, providing quality data from staff directly involved in described publishing project from its very beginnings. A valuable source of data was also open access to archives of the “White Eagle” hard copies, dated between 2003 and 2008.

Abstract

The article presents the use of social media in the corporate communication processes between the company and the internal and external environment and the role that the relatively new social network LinkedIn plays in this act of communication. Secondary data analysis, with the subject literature and available research as the source of information, allowed to draw conclusions about the growing importance of social media in corporate communication and the significant role that LinkedIn fulfills in the act of communication with the stakeholders. It seems that along with the growth of communication needs, companies are constantly looking for new, integrated channels of communication with stakeholders, and recently their activities have moved to social media, where Facebook is the leader. Other social media, mainly LinkedIn, are overlooked, which may result in less effective corporate communication in social media by the companies.

Abstract

The way of conducting communication during the image crisis is a special type of challenge for the company. Lack of preparation of the company for proper communication management may be crucial in averting and/or reducing the effects of crises. The paper presents the results of research conducted among experts from the PR industry and representatives of the largest Polish enterprises from the 500 List compiled by “Rzeczpospolita” daily newspaper. The vast majority of Polish enterprises show an open-minded approach to crisis communication. Companies from oppressive industries, where crises occur more often, are better prepared for crisis communication. The determinants of effective communication in the situation of image threats are, according to the leaders of public relations agencies, anti-crisis preparation, presence of procedures, openness and honesty in communication processes as well as quick response time.