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Some Insights on the World’s Most Innovative Companies and their Defining Characteristics

Abstract

As time went by, innovations have not only accompanied, but also shaped the evolution of humankind, while being its loyal source of progress; and they have played the same leading role at organizational (firm/company) level – although, if moving beyond the cumulative (global) outputs, a thorough (unit based) analysis would reveal that (the same) innovations have always distinguished between first movers and followers, innovators and imitators, winners and losers. Thus, the most innovative companies have had the opportunity of capitalizing on their realized innovation potential as industry innovation leaders, while the other companies have had to search for other types of strategic positioning in order to be competitive. But realities and trends are quite different nowadays – the unprecedented (time-related) pace and (space-related) diffusion rate that characterize innovations ask for companies to fundamentally change their approach on innovation: under the new circumstances, innovation can no longer be an option (but a perennial must – a marathon, not a sprint) and each company has to become (to a certain degree) an innovative company – in order to survive. Against this background, the paper aims to: (a). provide an outline of the main categories/topics the literature on organizational innovation deal with; (b). identify the profile and main characteristics of innovative companies; (c). compare and contrast two globally recognized rankings of the most innovative companies (BCG & PwC) in terms of companies’ characteristics.

Open access
Studying the User Experience in Online Banking Services: An Eye-Tracking Application

Abstract

Neuromarketing as research method contrbutes to understanding consumer behavior a step further than traditional marketing research. The aim of the current study is to explore the usability and cognitive understanding of banking services webpages. In this regard, the theoretical part of the article reviews the relevant literature related to neuromarketing as research method and the use of eye-tracker as research technique. Further on, a two-step research design was developed for studying the consumers’ attention and memory during and after viewing two Romanian banking services websites. The results showed that the way information is structured and presented on the webpages influence their usabiliy and cognitive understanding.

Open access
Associations with the University as an Employer in the Years 2016–2019 — Young Potential Employees Perspective

Summary

The article is theoretical and empirical. To prepare the theoretical part, the method of cognitive-critical analysis of world literature in the field of management, personal marketing, etc. was applied. Based on the results of this analysis, it can be concluded that there is a cognitive and research gap relating to research on universities as employers. This applies especially to associations of young potential employees with this group of employers. Therefore, the article aims to achieve the goal, which is to identify associations of young potential employees with the university as a workplace and indicate the changes taking place in them. In order to achieve this goal, three editions of empirical research were conducted, using the survey method to collect primary data. The collected data were subjected to quantitative analysis using statistical analysis methods. Its results indicate that there has been a slight improvement in terms of associations of respondents with the university as a workplace. Still, however, more than half of the respondents did not take into account taking up employment in such institutions. Therefore, it is still not an attractive employer for young Poles, which indicates the need to undertake comprehensive activities related to building a positive image as an employer.

Open access
Building a Strategy for the Development of a University using the Methodology of Strategic Sessions on the Example of the Academy of Fine Arts in Łódź

Summary

The aim of the article is to present the methodology of building an organization strategy which the author has been working on for 8 years. Although the article is based on the case study of the Academy of Fine Arts (ASP) in Łódź, in which the author conducted a series of strategic sessions, the methodology itself is universal and can be successfully applied both in enterprises, non-profit organizations and offices. The size of the organization or industry is also irrelevant. The author applied the described method in international corporations, no-profit organizations as well as kindergartens whose teams worked on the concept of development of their organizations. The article presents a full process of creating a strategy, however, due to the limit of pages imposed by the publishing house, only selected methods used during strategic sessions are described.

Open access
Creating talent pools through coopetition: a case study on vocational training programs in Romania

Abstract

The Romanian economy has prospered in the last years, and as a result, economic players claim today the scarcity of skilled workforce in the country. Many reasons have been mentioned for this: a dysfunctional labour market, saturated economic regions, demographic decline, migration, not adequately skilled workers. Therefore, it is crucial activating participation at an early stage to grow future skilled workforce as insufficiency of skilled human resources can limit economic growth. Talent management and talent pool growth have been concentrated on star talent acquisition and the development of new in -house talent processes. Rather slow has been the advance in generating new talent pools from an inter-firm cooperative approach. This work will make an initial approach to close this gap in research by studying the creation of talent pools through coopetition in the private sector as mean to an end to growing workforce supply. The concept is studied based on a case study that focuses on two private Vocational Education Training programs of two industries in Romania namely retail and manufacturing. The study shows that new talent pools can be grown through a coopetitive environment given harsh environments and limited resource capabilities of the firms.

Open access
Digitalisation of Healthcare and the Problem of Digital Exclusion

Abstract

Purpose: Digitalisation of healthcare in Poland which covers e-prescriptions, e-referrals, and sharing electronic medical records (EMR) on the P1 platform3 is supposed to be fully completed and implemented from 1 January 2021. The success of that implementation is strictly connected to the level of digital skills of both healthcare providers and healthcare service users. The purpose of the present paper is to indicate potential problems which may arise from the digitalisation of healthcare in social groups which are not adapted to using information and communication technologies (ICT) in their day-to-day lives, especially in case of the elderly.

Methodology: In order to indicate a potentially high level of digital exclusion in society, secondary data collected by Eurostat, Statistics Poland and CBOS4 were used. Problems in the healthcare sector, including those resulting from the digitalisation implemented in Poland, were presented against the backdrop of the changing law which applies here.

Findings: The introduction of digital solutions in the healthcare sector in Poland, including EMR, e-referrals, and e-prescriptions, was postponed numerous times, which can indicate the lack of the proper preparation of providers for a digital revolution. However, a potentially greater problem may lie with healthcare service users, especially considering the fact that such services are used mostly by the elderly. The phenomenon of digital exclusion, generally associated with the lack of skills necessary for using ICT, is frequently observed particularly among senior citizens. It can lead to social isolation which is a risk factor that influences the health of senior citizens and the quality of their lives.

Originality/value: Some of the issues resulting from the adopted solutions and the legislation governing healthcare in Poland, including the digitalisation of said healthcare, and proposals for amendments in this regard were provided in this interdisciplinary paper. It seems that those solutions could be used to reduce the threats of the digital exclusion of a significant part of Polish society, particularly in the group of seniors.

Open access
The Effects of Psychological Capital on Public Employees’ Burnout: An Example From Turkey

Abstract

Purpose: The aim of this study is to review the effects of psychological capital on employees’ burn-out in the work environment. This research is paired with Self-Efficacy Theory, which emphasizes that the results of efforts and performances are the most significant sources of self-efficacy.

Methodology: Data collected from 416 Turkish workers employed at public institutions in Turkey were included in the analyses to identify the effects of psychological capital on burnout by using two different types of scales (burnout and psychological capital scales) into a single questionnaire form with Likert-type response scale. Beside the Reliability Analysis, different statistical valuation methods –such as regression and correlation analyses– have also been used.

Findings: The results of analyses conducted on the sample of 416 Turkish workers reveal that statistically significant relationships appear between self-efficacy and depersonalization, hope and low personal accomplishment, optimism and emotional exhaustion, optimism and depersonalization. Optimism is negatively related to emotional exhaustion and depersonalization while positively and insignificantly related to low personal accomplishment. Both self-efficacy and optimism are significantly effective in explaining depersonalization. Hope positively and significantly contributes to explain the low personal accomplishment level of employees. On the other hand, optimism negatively and significantly contributes to emotional exhaustion.

Implications: As found in the results of this research, optimism will decrease emotional exhaustion. Resilient people can more easily adapt to changes in life. Organizations may focus not only on improving organizational structure but also foregrounding workers’ positive personality traits and healthy psychological capital systems.

Value: This research which emphasizes the effects of psychological capital on burnout levels of employees is as valuable as others in relevant literature with different research results which are more valuable than the other.

Open access
The energy union - Perspectives for consolidating the European Union through a common energy market

Abstract

The European Union develops a new energy policy as an answer to the challenges of climate change which is a global issue affecting all of us. The package “Clean Energy for All Europeans” adopted by the European Commission in 2016, contains instruments for a new energy policy at the level of the European Union, based on an Energy Union, on promoting energy efficiency and the use of Clean Energy. These are the first steps in creating an institutional and legal framework for a common energy market of the European Union. This way the Internal Market of the European Union would be completed by a common energy market and the result would be a consolidated European Union. This is the research hypothesis the present paper is dealing with. It analyzes as well the impact of the new energy policies on the business environment in terms of new innovative business models at European Union level. The research is based on an interdisciplinary approach considering aspects of European policy, European law, business and economics. Qualitative research methods, such as the analysis of European regulations and provisions representing the basis for a harmonized framework in the energy sector at European Union level and case studies from European Union Member States will be applied. Relevant indicators provided by the European Commission and by Eurostat statistics analyzed in the present paper will complete this assessment.

Open access
Evaluation of the Marketing Communication of Scientific Units in the Context of Cooperation with the Sector of small and Medium Enterprises in Lodz Region

Summary

An essential role in the constant overcoming of barriers as well as in the development of cooperation on the line “science-business” is played by proper marketing communication carried out by scientific units, being the party initiating the commercialization processes. The aim of the article is to evaluate selected aspects of marketing communication carried out by scientific units during cooperation with small and medium enterprises (SMEs) representing the smart specializations of the Lodz region. The article discusses the results of research carried out in the second and third quarter of 2018, based on the method of indirect communication with respondents, using a questionnaire among the representatives of companies belonging to the smart specializations of the Lodz region. The research results prove that scientific units do not use the available spectrum of marketing communication tools in cooperation with companies and do not use the language of market benefits in the description of knowledge being the subject of commercialization. The majority of respondents are convinced that the level of use of online communication tools by scientific units is low and medium, which automatically transfers into lowering its perception as innovative partners. On the other hand, in the opinion of the surveyed companies, the use of the possibilities created by the Internet Web 2.0 era by scientific units in marketing communication, can positively affect their image in the business environment.

Open access
Game mechanics and aesthetics differences for tangible and intangible goods provided via social media

Abstract

Companies aspire to fulfil consumers’ needs, wants and desires by offering products and services. Due to globalization and digitization, the world became a small village by facilitating the obtainability of products/services across the globe. Furthermore, the online purchasing via social platforms mirrors the traditional purchasing process. Gamification, game techniques and elements have been employed in the different domain for engaging and motivating consumers, students, end-users in numerous countries and cultures. Gamification is considered the appliance of game techniques and game elements in the non-game environment. It’s been adjusted in different models founded as a need to explore and explain variables, phenomena and theories. Game mechanics as one of the game elements are applied in different disciplines to achieve better performance, fruitful collaboration, active and enthusiastic participation, creating enjoyable, pleasurable and entertaining environment. Aesthetics are described as the sensory part that game evoke within the player. To identify the differences within consumers who purchase via social media when game mechanics and aesthetics are applied, the chi-square test for independence has been employed. The results estimate that the association between products and services as variables is not statistically significant and the relationship between them is weak or moderated. The findings of this research are useful for private companies and other interested stakeholders.

Open access