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Abstract

This article deals with guerilla marketing and/or guerilla marketing strategy on the background of military attack strategies. The aim of this article is to grasp guerrilla marketing in a broader context, starting from the marketing and communication strategy, which is historically and terminology inspired by the military strategy of guerrilla attacks and/or by military strategy in general. The theoretical study is a meta-analysis of five scientific publications dealing with the overlays of military strategies and marketing to identify useful marketing and communication strategies. Guerilla marketing as an offensive-defensive strategy present among the attack strategies and it is described as a way for small and weaker businesses to compete with large corporations in the existing conflict and to act as challengers in the battle. An emphasis will be put on the primary characteristic of guerrilla warfare: it is a typical competitive struggle based on a series of small intermittent attacks and withdrawals.

Abstract

Inclusion of immigrant students into higher education is of major social, political and academic importance. Hence, much effort has been made to identify factors that are essential for their successful integration into the academic world. One factor that has received only little attention is online networks, and specifically—the online study groups that offer immigrant students important learning, cultural and social resources. Accordingly, this study aimed at (a) examining the obstacles that immigrant students encounter in their participation in OSGs; (b) identifying ways for a more active online participation; and (c) determining the role that such participation plays in immigrant students’ social and academic integration. These goals were achieved using a case study of students of Ethiopian origin in Israel. The study was conducted in two stages: without and with intervention, which included incorporation of a formal OSG into an academic course. The findings show that participation in the OSG enabled the immigrant students a better access to academic resources and new communication channels with the majority peers. As such, the study emphasizes that participation in OSGs can facilitate immigrant students’ integration into the student community as a significant step towards their better integration into broader social circles.

Abstract

This study presents a 13-year (2006–2018) systematic literature review related to the way that computational thinking (CT) has grown in elementary level education students (K-6) with the intention to: (a) present an overview of the educational context/setting where CT has been implemented, (b) identify the learning context that CT is used in education, (c) highlight the ways of assessment/measurement of CT and present the learning outcomes for students who engage in CT educational activities. A set of criteria were specified to select appropriate studies for inclusion in the review. A thorough search in ten large electronic databases, meeting the inclusion criteria, revealed 53 studies on CT in primary education. The results of the study revealed a variety of educational and learning contexts that CT has been integrated. The majority of studies use the framework of programming for both plugged and unplugged activities in order to cultivate students’ CT-skills, while the main interest focuses on the subject of Computer Science and STEM field in general. However, teaching and learning issues on CT-concepts and skills, CT-measurement and the adoption of an established definition of CT remain a challenge. Based on the current findings, some recommendations and implications for future research are provided.

Abstract

In order to satisfy the several training requests regarding the method of Episodes of Situated Learning by teachers of all levels, in the academic year 2018/2019, CREMIT (Catholic University) has developed an e-learning course. This paper aims to describe the training structure, designed according to the ADDIE instructional system model, focusing on the elements such as micro-learning, e-tivities and e-tutoring. The course was delivered in two editions (November–December 2018 and May–June 2019). The evaluation process highlights some relevant aspects: the high level of participants’ satisfaction, the moderate numbers of dropouts and the completely positive results of the assessment activities. The analysis of the gathered data allowed us to re-design the e-learning course.

Abstract

The inclusion of new digital literacies in the ESL classroom has been growing lately. This study presents information about how beneficial it can be for emergent bilinguals to use an online platform, Blackboard, to engage in thoughtful and meaningful discussion boards. Findings from this qualitative case study show that such online discussion boards help students to not only develop their linguistic abilities, but also to feel valued as they can share their knowledges and experiences as part of the discussions. Discussions in the present study rely on students’ funds of knowledges to promote a more inclusive and multicultural classroom.

Abstract

The information world is full of labeled quantitative data, in which a number of qualitative categories are to be compared based on a quantitative variable. Their graphical representations are various and serve different audiences and purposes. Based on a simple data set and its different visualizations, we will play with the data and their visual representation. We will use well-known charts, such as a regular table, a bar plot, and a word cloud; less-know, such as Cleveland’s dot plot, a fan plot, and a text-table; and new ones, constructed for the very aim of this essay, such as a labeled rectangle plot and a ruler-like graph. Our discussion will not aim to choose the best graph but rather to show the different faces of visualizing labeled quantitative data. I hope to convince the readers that it is always worth spending a minute on pondering how to present their data.

Abstract

In recent years, social media use and its effects on mental health have been investigated many times. Mostly, studies focused less on the global health when addressing mental health. In this cluster analysis study, on a sample of 261 Turkish college students who were emerging adults, the associations between social media use and depression, sleep disturbance, and global health were tested. By using k-means cluster analysis, participants were divided into three groups: ordinary and none, mild, and severe social media users. The results indicated that male college students had higher social networking addiction than females. There was a significant and positive relationship between time spent on social media and depression and sleep disturbance. The results showed that mild level social media users differ statistically in global health and sleep disturbance from both ordinary/none and severe users. The results were similar with the previous published studies in different cultures and countries in the fields of mental health.

Abstract

Previous researchers have emphasised the need for more student-centred approaches to online learning. This study presents and assesses the feasibility of a tailoring system, which adapts vicarious experience information to best benefit the learners’ self-efficacy (SE), based upon the model–observer similarity hypothesis. This hypothesis states that the benefit of vicarious experience information is positively correlated with the levels of similarity between the model within the information and the individual observing it.

Participants took part in online learning, which included a set task. Before completing the set task, they were shown vicarious experience information in the form of a fictional testimonial from a previous individual who had completed the task. Participants were exposed to one of two types of testimonials: a testimonial chosen by the tailoring system to ensure high levels of model–observer similarity, or a generic testimonial.

Overall, the results found that using a tailoring system to ensure high levels of model–observer similarity did result in the testimonial information having a more positive effect on an individual’s task-specific SE when compared to generic testimonial information. The results support the feasibility of tailoring within online learning to increase the effectiveness of testimonial information in increasing an individual’s efficacy beliefs.

Abstract

Fear of Missing Out is mainly a subject of psychological research; however, due to its specific nature, it gains an interdisciplinary character. Thanks to this, it can also be analysed from the perspective of media or business. This paper focuses on the threads of the relationship between FOMO and marketing communication online. It realizes the following objectives: it presents the scale of FOMO in Poland; it analyses the phenomenon in the context of consumers’ reactions to basic brand activity on social and it shows differences between the answers given by all the respondents and those with high FOMO. In order to clarify the scope of the research work, four research questions are answered: how do social media users react to the use of particular features of social platforms by brands? What form of posts coming from brands are preferred by Polish Internet users? What is the attitude of the respondents towards advertisements posted on social media portals? Does FOMO influence the answers in any way? The research was based on the nationwide, representative sample of Internet users aged 15+ (N=1060). The tool was the CAWI questionnaire.