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Abstract

Death is an inseparable part of life. This paradoxical statement expresses the inevitability that each individual will encounter death. The demise of human existence is often stereotyped in media, and used in a variety of commercial purposes as away of drawing attention. When death and tragedy are used in marketing communication, it is called necromarketing. There are two approaches to the tool of necromarketing: explicit and implicit. Explicit necromarketing displays catastrophes, misfortunes and deaths in their direct form, while implicit necromarketing indirectly presents of the death.

Abstract

The history of pirate, illegal television stations in Poland is presented here against the broader background of systemic transformations (both political and legal). According to the author of the article, it was an inevitable phenomenon, closely linked to the creation of the foundations of a democratic, lawful state with free-market economy. They were a factor which enforced acceleration of political change, legislative works and affected the change of the programming offer. Although pirate television stations were a short-lived phenomenon, they had huge impact on the later development of electronic media in Poland.

Abstract

The article provides an overview of the developments in Poland after the collapse of communism in 1989 from the point of view of foreign language teaching, including a swift reorientation and transition from a public school system with Russian as the main foreign language, to a diversified language teaching market focused on teaching English and other languages. A particular stress is placed on a relatively new phenomenon, being an increased demand and new opportunities for teaching Polish as a foreign language to be further promoted as a result of anticipated amendments to legal regulations governing the status and certification of the Polish language.

Abstract

Peculiarities of conceptual interview as a genre of universal publicism, the journalist’s work methods and conditions that enable a complete realization of the genre are analyzed in the article.

Abstract

The article deals with some peculiarities of highlighting sociopolitical events in Ukraine in autumn 2013 and in winter 2014 by some leading Ukrainian and Russian printed mass media and their personal attitude concerning the course of these events.

Sociopolitical situation that was created in Ukraine at the end of 2013 proved that sizable gap between the public and power holders’ conscience, progress and regression. The discrepancies in the future vision of geopolitical location of Ukraine led to the mass protests that started in November 2013. The events that took place in the night from 29th to 30th of November and during January - February 2014 made the front page of all mass media, both Ukrainian and foreign, and those of the Russian Federation in particular.

Great attention to highlighting the Ukrainian events during autumn 2013 and winter 2014 was paid by the journalists of the leading media, such as P. Beba, K. Matsehora, Y. Medunitsia, V. Protsyshyn – reporters of the central Executive body newspaper “Uriadovyi Kurier” (translated as “the governmental messenger”); O. Kucheriava, S. Lavreniuk – the newspaper of Verkhovna Rada “Holos Ukrainy” (translated as “the voice of Ukraine”); E. tor of Haladzhyi, D. Deriy, O. Dubovyk – the Ukrainian Russian-language newspaper “Komsomolskaya Pravda v Ukraini” (translated as “the komsomol truth in Ukraine”); P. Dulman, E. Hrushyn – the Russian language newspaper “Rossiyskaya Gazeta” (translated as “the Russian gazette”); A. Zakharova – the Ukrainian Russian-language newspaper “Segodnia” (translated as “today”). At the same time the events related to the sociopolitical protests that were covered in all mass media had some tonal marking: positive to the authority, negative to the authority, negative to the opposition, reserved to the opposition, negative to MIA (Ministry of Internal Affairs), positive to MIA, negative and positive to the participants of the mass protests, neutral, etc.

Abstract

The article examines one of the key factors of modern European philosophy and outlook - neocolonialistic and orientalistic mentality of nowadays Europe and its impact on the informatioanal sphere and the character of inernational relations.

Neocolonialism and orientalism are, thus, studied in the context of the analysis of western media coverage of Ukrainian crisis which occasionaly appears to be stereotyped and deeply engaged.

Abstract

Interactions of philosophical and journalistic spheres, mediatization of philosophy are main problems of this article. Author considers public philosophy of contemporary Ukrainian philosopher Serhiy Krymsky and determines a role of philosophical journalism in modern media discourse.

Abstract

On the basis of summarizing the experience of global journalism author raises the problem of using of the Word to determine meanings of life, improvement of human, ensuring productive relations between nations and civilizations.