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The 5I Formula for Successful Staffing of Scientific and Research Organizations

Abstract

Scientists and engineers create the scientific and technological knowledge to generate societal and individual wealth and related economic growth. The article explores wealth creation, worldwide research and development (R&D) expenditures, US R&D expenditures by business, government, and academic organizations and economic sectors, and profiles the US science and technology workforce including recruiting and compensation costs. The process of recruiting scientists and engineers is profiled. Many technology based companies are currently using artificial intelligence algorithms to assess applicants’ technology knowledge and select the optimal job candidate. Are there non-technical personality traits which are equally important in recruiting scientists’ and engineers performance? What non-technical personality traits should a research and scientific organization assess to decide among position candidates? Five non-technical character traits to evaluate candidates in hiring decisions are intelligence, imagination, initiative, interpersonal skills, and integrity are explored. Specific questions to ask candidates are suggested to investigate each trait.

Open access
Analysis of the Determinant Factors of the Historical Development of Air Transport: An Empirical Application to Turkey

Abstract

The aim of this study was to empirically examine the development of air transport in Turkey in the period between 1980 and 2015. The study intended, within its scope, to determine the developments experienced in air transport in Turkey and the probable causes of the structural changes. Moreover, it was aimed at highlighting the years in which the structural changes in air transport were realized. In line with this objective, the one-break Zivot Anderews (1992) unit root test, the two-break Clemente-Montañés-Reyes (1998) unit root test, and the one-break and two-break LM were applied to the domestic and international air transport data of the 1980-2015 period. The results of the study show that there were substantial economic and political developments both at home and abroad in the years that the significant structural breaks that affect air transport took place.

Open access
The Analysis of the Green Building Supporting Organisations in the Scandinavian Countries and Baltic States

Abstract

Due to increase in growth of real estate development, green certification systems are essential to ensure the well-being of society and environment. Green Building Councils are the main drivers that influence many factors related to development of green buildings, which includes certification, education, conference and other aspects. The aim of the article is to analyse the tendencies of the development of green buildings in the Scandinavian and Baltic countries by analysing the Green Building Councils of the Baltic and Scandinavian Countries, and the number of certified green buildings in both regions. The literature review, comparative analysis, document analysis, and logical access methods have been used in the research. The countries are different from each other and their current and future priorities differ from each other as well. In the research process, it is important to lay some light on the several funds acquired by the regional Green Building Councils and their usage. The research results show that all the countries are working towards the development of green buildings but some countries perform better in the number of certified green buildings. The research results, including the number of green certified buildings, future plans of Green Building Councils, recommendations for future market analysis of green buildings, have already been approbated at the 59th International Scientific Conference of Riga Technical University “SCEE 2018” (Scientific Conference on Economics and Entrepreneurship) in Riga, Latvia.

Open access
Application of Aaker’s Brand Personality Scale on Human Brands in Surf Sports

Abstract

Purpose: This research explores the application of Aaker’s brand personality scale on human brands in surf sports. It investigates the potential for detecting differences in the brand personality profile used on human brands. Aaker (1997) developed a brand personality framework consisting out of five dimensions of brand personality and fifteen brand personality attributes. This framework has been used in several studies; however, it has been criticized by researchers for its lack of applicability as a general scale. This paper addresses this issue by testing all forty-two original brand personality attributes, used by Aaker, on professional surfers as human brands. A second objective was to establish an ultra-short scale for practical reasons since brand personality is often only one of several measures in a questionnaire.

Methodology: In order to determine what attributes were the most appropriate when describing a professional surfer, a web survey with a 7-point Likert scale was conducted, which resulted in a convenience sample of n=219 respondents. In this study, the author conducted principle factor analysis and compared the results of an oblique rotation with Aaker’s results in order to investigate whether Aaker’s brand personality scale provides similar results on human brands as it does on product brands.

Findings: This paper concludes that partially different facets than Aaker’s (1997) brand personality framework apply to human brands in the surf context. The more appropriate facets for human brands in the surf context include: real, wholesome, good-looking, secure, Western, and up-to-date.

Research limitations/Implications: Further research on specific athletes in different contexts is needed. It could incorporate other brand personality scales e.g. Geuens et al. (2009), Braunstein and Ross (2010) and Tsiotsou (2012) scales.

Practical Implications: The findings of this study are useful for sports marketers to better understand athletes as human brands as well as their facets, in order to develop target positioning with specific marketing strategies.

Open access
Assessing the Causes & Impacts of Traffic Congestion on the Society, Economy and Individual: A Case of Mauritius as an Emerging Economy

Abstract

Mauritius has undergone massive developments during the past several years. However, along with economic progress, these developments have also been the cause of trouble for the Mauritian population as they have worsened the problem of traffic congestion. Providing state-of-the-art transportation systems is thus crucial for the proper functioning of the Mauritian economy and society. Hence, the paper explores the repercussions that traffic congestion has on the society, economy, and individual. Also, the paper seeks to examine the impact of traffic congestion on several aspects, such as worker productivity, economic growth, commuter health and safety, travel reliability, and the environment. Questionnaires have been helpful tools in obtaining quantitative data. A sample of 100 respondents, consisting of people travelling to and from Ebene and Port Louis on a daily or regular basis, was selected using convenience sampling. The data obtained were then analysed through the SPSS software. Results indicated that traffic congestion negatively impacted on various aspects of the society and economy. The study has depicted that the respondents have affirmed that traffic congestion has an adverse effect on the society, the economy, and the individual. The paper discusses important practical issues relating to traffic congestion in Mauritius, its sources and its effects on the society, the economy, and the individual. Thus, it provides insights to the Mauritian Government and policy-makers on the ways in which they can measure traffic congestion, manage traffic more effectively, adopt appropriate policies, and invest in infrastructural projects. This paper is apt, original, and a must-read as it discusses such issues as traffic congestion, its roots, and its repercussions on the Mauritian society, economy, and individual.

Open access
Book Review
Open access
Building a Travel Influencer Brand Using Instagram Tools

Abstract

The aim of this paper is to create and present a model which suggests what and how Instagram tools should be used by a new travel influencer trademark in order to create intangible values to become a brand. The paper presents the results of research on travel influencer brands and also the results of a travel influencer trademark created by the Traveler’s Child. In addition, types of visual content are introduced in order to differentiate content posted by brands and trademark. The authors include recommendations for travel influencer trademark owners on how to process through branding stages, while using Instagram tools so that to create intangible values, which would allow a trademark to become a brand.

Open access
Business Sustainable Competitiveness a Synergistic, Long-Run Approach of a Company's Resources and Results

Abstract

Business sustainable competitiveness is a very complex concept. This complexity generates a variety of possibilities to define, to measure and to test it. The purpose of the paper is to develop the concept of businessness (for business sustainable competitiveness) by leveraging productivity, profitability, effectiveness and sustainability, at firm level. The interrelations between them, in terms of revenues per employee, return on assets, total assets turnover and Dow Jones Sustainability Index, were integrated into models/functions in order to develop, test and apply businessness. The article is about proposing functions (by using multiple discriminant analysis) in order to measure business sustainable competitiveness (businessness). The hypotheses and functions were tested using a sample of 500 companies (2000 observations) from Global Fortune 500. The results showed that there are direct and positive interrelations between the following items: number of employees, revenues, net income and total assets, but with different degree of correlations between groups. Therefore, it is very important to consider industry/group when conducting an analysis on business sustainable competitiveness.

Open access
Continuity of Narratives: Reinterpretations of Polish Business History

Abstract

Purpose: This article seeks to identify the similarities and differences in the narratives of corporate histories published in different periods of time.

Methodology: This study is based on a comparative content analysis of corporate histories of three pharmaceutical plants operating under the “Polfa” Union of the Pharmaceutical Industry based in Poland.

Findings: Corporate histories change depending on the period in which a given history is published. The study reveals that corporate history depends on the nature of the state authority in power at a given time.

Research limitations and implications: This exploratory study concentrates on examination of four corporate histories and contributes to the research on the “uses of the past” in organization studies. Nevertheless, it has several limitations, including a limited number of companies included in the analysis and the adoption of a qualitative approach only.

Originality and value: This is the first article that focuses on a comparative content analysis of corporate histories published at different times in search of the similarities and differences in the domain of corporate narrative.

Open access
Customer Engagement through Using Anime Stylized Advertisement

Abstract

The paper analyses the ways how to engage more customers using anime stylized advertisement and provides new insights on it. The data was obtained through the scientific literature analysis and qualitative research. The results were provided based on in-depth interviews.

Open access