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Aušra Pažėraitė and Rūta Repovienė

Abstract

The paper focuses on the assumption that new marketing and communication concepts, including content marketing, provide new opportunities for internal communication. The problem solved in this paper argues how content marketing decisions can contribute to effective internal communication. Based on scientific literature analysis, a theoretical-hypothetical model of the content marketing decisions’ contribution to the effective internal communication is presented.

Open access

Martin Horák and Jana Matošková

Abstract

The role of cluster manager and his/her development is an essential element in order to gain a competitive advantage and to ensure sustainability of cluster organisation. Nevertheless, research on cluster management has hardly studied the scope of offered trainings with areas of developed skills for this position. Hence, the main objective of the paper is to analyze and evaluate content of current training programmes for cluster managers in Europe with respect to their focus on the development of hard and soft skills. Analyzed training programmes were chosen based on the consultations with members from National Cluster Association operating in the Czech Republic. Regarding the defined criterion, hard skills included terms related to specific cluster knowledge (tools/methods for cluster setting/development; cluster policy), knowledge in management area. Meanwhile, we understood soft skills as terms related to intrapersonal skills (one’s ability to manage oneself) and interpersonal skills (how one handles one’s interactions with others). The article was processed via desktop research involving collection of relevant information from secondary sources. The paper explores ten international programmes done across Europe. Based on the gathered data, we claim that analyzed programmes are overwhelmingly focused on developing hard skills (mainly specific knowledge and abilities required for success in the cluster manager position - such as knowledge about identifying cluster, tools and methods for development of clusters). However, based on the literature, it is clear that soft skills (intrapersonal and interpersonal skills) are crucial for sustainable development of organisation. Considering implications for the practice, our findings provide valuable point for organisations/initiatives offering training programmes for cluster managers.

Open access

Agnieszka Izabela Baruk and Anna Goliszek

Abstract

The article has the theoretical-empirical character. The problems related to the meaning of connotations with an university as an employer among potential employees were presented. In the theoretical part the method of the cognitive-critical analysis of the world literature on image management, marketing and human resources management was applied. On the base of the results of this analysis the key role of the potential employees' connotations with the employer in the process of image creation was underlined. There are not considerations in this scope connected with an university as an employer in the literature. So, one can state that two gaps (cognitive and research) exist. That's why in the article the following aims were to be gained: identifying young potential employees' connotations with an university as an employer, defining the changes of these connotations, grouping identified connotations etc. To prepare the empirical part the method of questionnaire research (to gather primary data) and the methods of quantitative analysis (including average rating analysis and comparative analysis) were applied. The results showed that respondents' connotations with an university as an employer were worst in 2018 in the comparison to 2016 year. It's reflected in the growth of values of five average ratings in the case of negative connotations as well as in the decrease of values of some average ratings in the case of positive ones.

Open access

Dalia Dambrauskienė

Abstract

The article analyses challenges for the distributed leadership development of education institutions in the context of hierarchical culture. According to theoretical research, it is possible to state that institutional environment in Lithuania provides possibilities for developing distributed leadership. Meanwhile, cultural environment is characterized by a high degree of hierarchy.

Open access

Moruff Sanjo Oladimeji, Benneth Uchenna Eze and Kazeem Adeyinka Akanni

Abstract

Firms are adopting collaborative network, which allow group of enterprises to enhance their performance and competitiveness. This study examines the effect of business ecosystem on MSMEs financial and non financial performance. The study employed survey research design, through the administration of structured questionnaires to 400 chief executives of MSMEs in Lagos, Anambra and Kano. The research instrument was validated by some academics and practitioners. A pilot study was conducted to ascertain the reliability of the instrument, by distributing the questionnaire to chief executives of 10 MSMEs twice within an interval of 14 days and the correlation of the first and the second study gave a Cronbach alpha of 0.84, which indicated that the instrument is highly reliable. Hypotheses were formulated and ordinary least square was employed to estimate the model with the aid of STATA version 14. Findings revealed that business eco system have positive and significant effect on MSMEs financial and non-financial performance. Therefore, it is recommended that MSMEs should consider their business eco system towards the enhancement of their financial and non financial performance.

Open access

Karel Pernica and Ladislav Tyll

Abstract

Corporate mission statement is an essential statement to all stakeholders of the organization about its own purpose, its goals and the competitive advantage it offers to its customers. Another purpose of the mission is to create a so-called positive ethos. Universities represent a specific group of institutions from the perspective of defining missions and working with ethos. This paper identifies the elementary components of university missions that help build a positive ethos. The research is focused on the analysis of mission statements of all public and private universities operating in the Czech Republic. The results of this research show that there is a difference in the approach to defining missions between public and private universities (in terms of the inclusion of individual components that help building a positive ethos).

Open access

Mohammed Idris, Yousef Abu Siam and Mahmoud Nassar

Abstract

This research examines the moderating effect of family ownership over the relationship between board independence and earnings management. Using information of industrial companies indexed on Amman Stock Exchange, this research provides evidence of negative relationship between board independence and earnings management, proposing that higher percentage of board independence is related with more effective monitoring to reduce earnings management. Moreover, the results document that the relationship between board independence and earnings management becomes weak when there is an interaction with family ownership control. These outcomes indicate that an increase in the percentage of independent directors to mitigate earnings management is less likely to be influential in the case of family controlled firms. The results of this research could be valuable to regulators in their efforts to restrict the incidence of earnings management and improve the quality of monitoring mechanisms, especially in an environment where the capital market is still evolving and the legal protection and law enforcement are weak.

Open access

Ludmila Kozubíková, Martin Čepel and Monika Zlámalová

Abstract

The research of personality characteristics of small and medium-sized enterprise (SME) entrepreneurs in relation to EO constructs is an important part of the research of the whole entrepreneurial environment of small and medium-sized enterprises. The aim of this paper is to search for a relationship between personality traits and the attitude toward innovativeness as a construct of EO of SME entrepreneurs in the Czech Republic based on their sociodemographic factors (gender, education, and age). Results from a questionnaire-based survey of the entrepreneurial environment of SME in the Czech Republic showed that the attitude toward innovativeness differed for entrepreneurs considering perseverance and responsibility to be important for entrepreneurship based on their education level. Entrepreneurs with secondary education or secondary educated with graduation were more confident about the reputation of their business as an innovator than university educated entrepreneurs.

Open access

Agnieszka Izabela Baruk and Anna Goliszek

Abstract

The article has theoretical-empirical character. In the theoretical part on the base of the results of cognitivecritical analysis of world literature the meaning of potential employees' connotations with a future employer was presented. The special attention was paid to the key role of these connotations in the case of an university as the employer. Universities should shape their image among young participants of outer labour market on the base of buiding the positive connotations. They can be diversified depending on the demographical features. The fact of lack of researches in this scope was underlined. So there is the cognitive and research gap. In this article the following goals were to be realized: identifying connotations with an university as the future employer among women and men; conducting the comparison of identified connotations etc. 2 research hypotheses were formulated. In the process of gaining mentioned goals and checking the both hypotheses the empirical research were realized. These research covered representatives of young potential employees. To gather the primary data the method of questionnaire survey was applied. Gathered data were analyzed statistically. The method of factor analysis was applied and the Kruskal-Wallis test was used. The results of these analyses showed that connotations of women were different from connotations of men. Statistical significance was identified in the case of positive connotations mainly.

Open access

Gintarė Bartkevičiūtė, Asta Gaigalienė and Renata Legenzova

Abstract

The article analyses demographic factors which determine the students’ intention to borrow and to choose a particular credit service, i.e., what characteristics of credit services are the most important for students when making a choice of a particular credit service.