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Alexandra Ioana Daniela Rus, Monica Violeta Achim and Sorin Nicolae Borlea

Abstract

The aim of this paper consists in providing a general overview of the notion of intellectual capital as a key to maximizing the corporate performance. Following the researches carried out, we present the delimitations of the intellectual capital in relation with human capital, relational capital and structural capital. In terms of its measurement, we focus on a question which could be a solid base for the next studies: “Can intellectual capital be evaluated?” In this regard, a number of methods (direct and methods based on assets returns), generic model and individual company models were presented, concluding in this way with a hierarchy in terms of utility and their importance.

Open access

Cristina-Veronica Partenie

Abstract

In the context of an increasing competition among Romanian universities for attracting students, developing a strong brand that appeals to the stakeholders’ needs and desires, while incorporating the institutions values and principles, is a desired course of action. A well-structured relatable brand enables future students to identify themselves with an institution and helps them in taking an important decision that could determine the outcome of their future. The present study analyses the factors that high school students consider when choosing to attend a certain university, through a quantitative research performed among 275 high school students from 33 high school institutions in Bucharest, Romania. Result helped classify the most important markers of a reputable university, which universities should consider when building branding programs. At the same time, universities’ communication strategies should appeal to values that they share with their targeted audiences in order to increase their attractiveness.

Open access

Mercy T. Musakwa and Nicholas M. Odhiambo

Abstract

This paper gives an overview of foreign direct investment (FDI) in South Africa from 1980 to 2017. It highlights trends in FDI inflows, reforms that have been implemented to date, and challenges that need to be addressed in order to increase the FDI inflows into the country. Government reforms on FDI have been two pronged. Firstly, there are policies that are aimed at creating a strong competitive industry and a strong industrial base for investment. Among such policies are trade liberalisation policies, multilateral and regional integration policies, supportive industrial policies, and bilateral trade agreements. Secondly, there are policies that directly target the FDI investment. These policies include, amongst others, investment incentives, regulatory reforms, exchange control relaxation, and Bilateral Investment Treaties (BITs) reforms. The findings from this study show that FDI inflows have increased significantly from 1990 although they still remain depressed.

Open access

Cordelia Onyinyechi Omodero

Abstract

This study investigates the effect of corruption on foreign direct investment inflows in Nigeria, by using some control variables. The study covers a period from 1996 to 2017 and employs Ordinary Least Squares method to perform the multiple regression analysis with the aid of SPSS version 20. The findings indicate that corruption has a significant positive influence on FDI. Though the influence of inflation is significantly negative but exchange rate and Nigeria’s corruption ranking position have insignificant positive impact on FDI. The implication is that the poor legal framework and institutional qualities in Nigeria are helping corruption to thrive in all areas of Nigeria’s economy and might ruin the young generation if nothing is done urgently. The study finds support for helping hand theory of corruption and FDI and also establishes that inflation has a significant negative influence on FDI inflows in the country. Therefore, the study recommends establishment of strong institutional and legal system to curtail the prevailing situation in order to save the future of the country.

Open access

Muhammad-Bashir Owolabi Yusuf and Onikosi-Alliyu Saidat Oluwatoyin

Abstract

Malaysia ranks among the first twenty countries with the highest death rate from road accidents with death from motorcycle accidents accounting for more than sixty percent of this death rate. The Malaysian government, in the year 2010, started the enforcement of helmet (head protector) in an effort to reduce the rate of death from this source. This paper examines users‟ acceptance of helmet by motorcyclist, using the theory of reasoned action (TRA). The data for this study comes from field survey of motorcyclists in Malaysia. This data was analysed using structural equation modelling. It was discovered that different factors from the theory account for user acceptance of this novelty. The paper concludes by specifying the policy implications of this and recommends other ways of improvement.

Open access

Erika Loučanová, Ján Parobek, Martina Nosáľová and Ana Dopico

Abstract

The research of new active and intelligent features has shown huge potential to optimise the supply chain and enhance consumer consciousness of food utilisation. The paper deals with the evaluation of the perception of intelligent packaging in Slovakia as ecological innovations through the Kano model. It focuses on to analysis the perception of different intelligent packaging features. The results indicate that customers‟ awareness of intelligent packaging is still at a very low level in Slovakia.

Open access

Olimpia Neagu, Florin Dumiter, Alexandra Braica, Ștefania Jimon and Gabriela David

Abstract

The paper aims to prove the link between human capital and gross added value in bioeconomy sectors in the EU countries. Data from EUROSTAT data base regarding employment and gross added value in 6 bioeconomy sectors were used in a cross-country regression analysis. The econometric analysis of cross-country data shows a positive correlation between human capital in bioeconomy sectors and their gross output in 2015 in 26 European countries. It is found also that the correlation is stronger in the highly developed economies as in the central-eastern countries, as well as in the European economy.

Open access

Sorin Nicolae Borlea, Monica Violeta Achim and Alexandra Ioana Daniela Rus

Abstract

This research comes to empirical investigate whether the country‟s levels of corruption may be explained by some behavioral factors such as culture, tax morale, trust, religion or happiness. For this purpose, a cross-countries survey of 148 countries is used. The findings document that power distance, trust in legal system, happiness and religion are the most important behavioral determinants of the corruption, explaining about 50 % from the level of corruption around the world. A higher power distance, a lower level of trust in legal system, a lower level of happiness (measured by subjective well-being) and a higher level of religiosity conduct to a higher level of corruption. The findings are important for the policy-makers in order to include the non-economic factors in the analysis of corruption behavior of the people belong to a country, and thus to adopt the most appropriate decisions to fight against this phenomenon.

Open access

Ioan-Mădălin Neagu

Abstract

In the present paper, a fog computing framework for smart urban transport is developed. The proposed framework is adapted to the smart city concept. It uses a collaborative multitude of end-user clients to carry out a substantial amount of communication and computation. It can be adapted for specific situations of smart cities in Romania, such as: Cluj-Napoca, Timișoara, Iași or Bucharest. Economic and social implications as well as available European funding sources are presented.

Open access

Irina Ene

Abstract

With disruptive technologies constantly emerging, the impact of artificial intelligence is becoming a relevant topic nowadays. An extensive investment in business intelligence support systems has been recognized as one of the top priorities of most successful managers. However, these constant internal changes of systems and management styles rarely happen smooth and natural, and frequently they trigger serious issues for the companies and its interactions with their customers. Implementations like automated call centers and online payment systems are just mainstream examples which can be used to show the numerous implications of the intrusion of artificial intelligence systems in our everyday life. With the increasing use of various forms of technology, an ongoing discussion has emerged about people's willingness to accept these technological trends. There are, of course, both pro and counter arguments to be discussed. In this article there are presented the results of an eye-tracking experiment about the reaction of consumers towards several forms of artificial intelligence. It has been shown that consumers have the tendency to react more at unexpected situations involving robots and forms of artificial intelligence.