Persona is a common human-computer interaction technique for increasing stakeholders’ understanding of audiences, customers, or users. Applied in many domains, such as e-commerce, health, marketing, software development, and system design, personas have remained relatively unchanged for several decades. However, with the increasing popularity of digital user data and data science algorithms, there are new opportunities to progressively shift personas from general representations of user segments to precise interactive tools for decision-making. In this vision, the persona profile functions as an interface to a fully functional analytics system. With this research, we conceptually investigate how data-driven personas can be leveraged as analytics tools for understanding users. We present a conceptual framework consisting of (a) persona benefits, (b) analytics benefits, and (c) decision-making outcomes. We apply this framework for an analysis of digital marketing use cases to demonstrate how data-driven personas can be leveraged in practical situations. We then present a functional overview of an actual data-driven persona system that relies on the concept of data aggregation in which the fundamental question defines the unit of analysis for decision-making. The system provides several functionalities for stakeholders within organizations to address this question.
With the rapid growth of the smartphone and tablet market, mobile application (App) industry that provides a variety of functional devices is also growing at a striking speed. Product life cycle (PLC) theory, which has a long history, has been applied to a great number of industries and products and is widely used in the management domain. In this study, we apply classical PLC theory to mobile Apps on Apple smartphone and tablet devices (Apple App Store). Instead of trying to utilize often-unavailable sales or download volume data, we use open-access App daily download rankings as an indicator to characterize the normalized dynamic market popularity of an App. We also use this ranking information to generate an App life cycle model. By using this model, we compare paid and free Apps from 20 different categories. Our results show that Apps across various categories have different kinds of life cycles and exhibit various unique and unpredictable characteristics. Furthermore, as large-scale heterogeneous data (e.g., user App ratings, App hardware/software requirements, or App version updates) become available and are attached to each target App, an important contribution of this paper is that we perform in-depth studies to explore how such data correlate and affect the App life cycle. Using different regression techniques (i.e., logistic, ordinary least squares, and partial least squares), we built different models to investigate these relationships. The results indicate that some explicit and latent independent variables are more important than others for the characterization of App life cycle. In addition, we find that life cycle analysis for different App categories requires different tailored regression models, confirming that inner-category App life cycles are more predictable and comparable than App life cycles across different categories.
Natural language processing (NLP) covers a large number of topics and tasks related to data and information management, leading to a complex and challenging teaching process. Meanwhile, problem-based learning is a teaching technique specifically designed to motivate students to learn efficiently, work collaboratively, and communicate effectively. With this aim, we developed a problem-based learning course for both undergraduate and graduate students to teach NLP. We provided student teams with big data sets, basic guidelines, cloud computing resources, and other aids to help different teams in summarizing two types of big collections: Web pages related to events, and electronic theses and dissertations (ETDs). Student teams then deployed different libraries, tools, methods, and algorithms to solve the task of big data text summarization. Summarization is an ideal problem to address learning NLP since it involves all levels of linguistics, as well as many of the tools and techniques used by NLP practitioners. The evaluation results showed that all teams generated coherent and readable summaries. Many summaries were of high quality and accurately described their corresponding events or ETD chapters, and the teams produced them along with NLP pipelines in a single semester. Further, both undergraduate and graduate students gave statistically significant positive feedback, relative to other courses in the Department of Computer Science. Accordingly, we encourage educators in the data and information management field to use our approach or similar methods in their teaching and hope that other researchers will also use our data sets and synergistic solutions to approach the new and challenging tasks we addressed.
Vision picking empowers users with access to real-time digital order information, while freeing them from handheld radio frequency devices. The smart glasses, as an example of vision picking enabler, provide visual and voice cues to guide order pickers. The glasses mostly also have installed navigation features that can sense the order picker’s position in the warehouse. This paper explores picking errors in vision systems with literature review and experimental work in laboratory environment. The results show the effectiveness of applying vision picking systems for the purposes of active error prevention, when they are compared to established methods, such as paper-picking and using cart mounted displays. A serious competitor to vision picking systems are pick-to-light systems.
The strong advantage of vision picking system is that most of the errors are detected early in the process and not at the customer’s site. The cost of fixing the error is thus minimal. Most errors consequently directly influence order picker’s productivity in negative sense. Nonetheless, the distinctive feature of the system is extremely efficient error detection.
Transportation no doubt remains a catalyst for all aspect of socio-economic and environmental development. Without its singular significance of mobility and accessibility for farmers, agricultural produce will rot on farms, while efforts in providing food would be fruitless. This paper assessed agricultural freight transportation in Saki area of Oyo State with a view of enhancing better product delivery mechanisms for farmers. It examined farmers’ socio-demographic; nature of farming and farm characteristics; and appraised the relationship between attributes of agricultural production and freight movement. Primary data employed consists of a questionnaire designed for farmers, structured interview for government officials complemented with personal field observations of agricultural freight transportation. 225 farmers were randomly selected for questionnaire administration. Major findings revealed that food crops, vegetables, fruits and poultry products are in persistent motion in the study area and that agricultural freight is a neglected sector with significant consequences on the access to cheap and affordable urban wellbeing. Findings also revealed that agricultural freight transportation within the study is very poor and uneconomical, as this depletes farmers’ profit-making. Regression analysis results show a significant relationship between attributes of agricultural freight and transport cost (F19205 11.916= P<0.05). The study recommends extensive road rehabilitation and constructions within the study area; provision of technological driven distribution and storage infrastructural facilities; creation of a databank for agricultural freight transport; reorganization and empowerment of farmers and improvement of rural infrastructure in Oyo state and Nigeria as a whole.
Supplier evaluation and selection is essential to any organization, and planning an effective and comprehensive approach to that end seems inevitable. Meanwhile, determining the requisite criteria for evaluating and selecting suppliers is probably one of the most important steps to be taken towards developing an evaluation and selection model in the organization. In this article, first a review of the literature on the criteria and the field of supplier evaluation and selection are provided. These criteria are then placed into proper categories. In order to formulate a supplier evaluation and selection framework for the manufacturing organization under study, the implemented categorization is applied where a list of fifteen attributes and performance criteria is created; where upon it is secured with the help of a designated panel (project team). These features are then screened using Lawshe’s method the “social attribute” is removed from the list of fifteen. The remaining 14 other criteria are configured within the SEAP (Suppliers Evaluation based on Attributes and Performances) framework. The framework follows the objective of continually evaluating suppliers, both potential and actual ones through incorporating their performances into their qualification ratings. Based on the proposed framework, suppliers are evaluated on the basis of two types of criteria, - feature (attribute) and performance.
Key Performance Indicators (KPI) has been outlined for implementing total quality management (TQM) across logistics sector. This study constituted on the quality values of logistics firms in the logistics sector, which is examined with key performance indicators through the integrated method of Analytic Hierarchy Process (AHP) and SMART Goal Setting. The calculations were performed for logistics firms. The method used in this study is the integrated method of the AHP Method and SMART Goal Setting. The results highlight the most mentioned key performance indicators in the literature in a prioritized version also during the prioritizing process via AHP Method, the SMART Goal Setting approach also is applied.
Effective urban transportation no doubt serves as engine room and catalyst for driving national economic development. Significantly, the purpose of urban transport is to provide both passenger and freight mobility over specific parts of urban areas including cities, and its efficiency is characterized upon transporting effectively and achieving economies of scale. Hence, this study examined intra-city mobility and characterization in Lagos, Nigeria. The data was sourced from both primary and secondary sources. Primary data detailed the use of two sets of questionnaires administered to commuters and motorists. 182 copies of questionnaire were randomly administered to commuters, while 60 units of the questionnaire were purposively and conveniently administered to motorists. Descriptive and inferential techniques were used for data analysis. Major findings revealed obvious variations in socio-economic parameters of intra-city trip makers and factors influencing trip making. It was observed that journey to work, school, shopping cum business constituted the major trips characterizing in Lagos. Findings also revealed that high patronage priority was given to most used and preferred means due to vehicle travel speed, trip purpose, and availability than safety and comfortability of modal choice. Regression analysis result revealed that commuters’ modal choice and patronage is statistically influenced by operational attributes of mode (e.g. transit time, delay duration, safety, vehicle condition and transit fare etc.) at Sig. p=0.000 and F14165 15.667 which is greater than table value at 5% significant level. The study recommended among others the formulation and implementation of effective policy for urban transport activities; standardization of service operations and expansion of infrastructural facilities including the last-mile in the city.