Nicoleta Valentina Florea, Dorina Antoneta Tănăsescu and Anişoara Duică
We are in the fifth era of marketing development, that of relationship marketing, where the environment is influenced by globalization, informatization, market liberalization, and the overcapacity of production, and the focus will be not on increasing the volume of production, but on obtaining profit using relationship with profitable customers. Customer-centricity, customization, one-to-one relationship and measuring the value of each customer is an advantage in the fearless market. Organizations if they knew what customers wants would offering only those products or services they want, but to help them to know the customers’ needs better, they use models, new methods and calculation of performance indicators. One of the models which help organizations to determine the customer value and centricity is Net Promoter Score (NPS), its formula being developed by Reichheld F. in 2006. Our research is made on 10 organizations and on 150 respondents and is consisting in using NPS in order to observe customers’ perception of the analysed brands, to measure how well the brand is having satisfayed and loyal customers, and the desire for recommendation of the analysed brand. Our article is using simulation, modeling and IT programs to observe possible relationships and future trends.
Gabriel Croitoru, Mircea Constantin Duica, Dorin Claudiu Manolache and Mihaela Ancuta Banu
Entrepreneurial spirit plays an increasingly important role in the economic sphere, and universities are meant to play a central role in this process, where the main objective is the continuous development and mediation of the knowledge increasingly geared to the applications through innovation and patenting a secure platform for employment and well-being growth. The Universities have to take a position in if/and how they want to grow into a so-called “University of Entrepreneurship” which is characterized by a high degree of openness to the surrounding society and here we are talking, especially, about, the business sector in Romania. This evolution of expectations for the social role of universities has resulted from increased and recent interest in entrepreneurship and innovation of areas as research and theory of the business environment. The experience gained as teachers indicates that education and entrepreneurship education should include different theories and methodology than those applied in the usual way. The theory of traditional management and microeconomic models could even be a barrier to new thinking and change and, therefore, to the implementation of modern entrepreneurial actions. We want this article to be a source of inspiration for educational institutions and to have a positive contribution to research in business education and to be applicable in business decision-making.
Currently, higher education faces the great challenge of promoting the enduring improvement of its actions, and thus achieve not only satisfaction and integral formation of its students, but also a permanent growth and institutional development. At the World Conference of Higher Education, CMES 2009, the subject of quality and university management was emphasized, understanding that both favor the decision-making that directly benefits the continuous progress by incorporating mechanisms and instruments that ensure quality, such as: the hiring of qualified personnel, the optimization of resources and the accomplishment of institutional goals.
The Universidad Bernardo O’Higgins has defined and specified in its 2016-2020 institutional strategic plan, strategic objectives and indicators that show their degree of effectiveness through a Balanced Scorecard System. For this, it was necessary to select and specify indicators of relevant performance (KPIs) which would allow to execute a more specific follow up to overall performance and results. By using a similar methodology to the Dupon analysis a crossed-impact matrix was designed, which classified the 31 identified indicators in 4 KPIs of general matrix performance that allowed to systematically evaluate the institution and assess its integral overall performance by looking at only 4 indicators referring to the degree of advancement and institutional quality.
Thus, achieving the study’s goal by designing and implementing a modern management model sustained in key indicators that might influence the institutional quality, measured through the institutional and careers accreditation and the correlation analysis between years and accreditation areas and the selected indicators.
Integrated Reporting (IR), the latest approach in corporate reporting, is one of the most discussed topics of the past several years. Recently, companies and companies have realized that the former business model, which was based only on profit-taking without regard to employees, the environment and society, needs to be revised and should take into account wider objectives than financial ones. Therefore, current societies adopt a pluralistic approach and aim to include in their concerns stakeholders’ needs, sustainability, business ethics and transparency. From the aforementioned aspects derives the research question of the present study, aiming in this way to determine the degree of adoption of the integrated reporting of the Romanian companies listed on the Bucharest Stock Exchange, as well as the analysis of the corporate governance reporting degree of the companies included in the study. The results show us the current state of the art for this issue.
Alexandru Tăbuşcă, Silvia-Maria Tăbuşcă and Gabriel Garais
The new realities brought on us by the growing usage of IoT devices should be paralleled by new sets of paradigms and regulations, in order to not only accomplish the raise in the living standards of people but also to increase their level of human security. The IoT devices, as well as, in whole, the virtually completely internet connected society we live in today, need strong and clear rules and regulations, need laws that can help maintain and improve the cyber-security level. While being able to electronically track one’s children, by a multitude of IoT and other electronic devices, it is a great and useful feature we have to take into account that the same information, now shared over the internet, might also get into the wrong hands and lead to unpleasant or even dangerous situations.
Accounting it’s an important component of the economic information system. E. Horomnea believes that through specific means and procedures, accounting provides: clarifications of the past and the present of the economic entities, pertinent analyzes that are directed to the market; provides guidance on the strategic future; provides motivations and solutions for the decisions made. This article will analyze the evolution of managerial accounting from traditional costing to the new guidelines, when the issue of creating added value and managing third parties needs represents the future of any information system. After 1987 there are continuous changes and concerns, not only at Romanian level but at world wide scale.
The world is entering a new international economic order, with clearly different characteristics to the previous one. Apart from the fundamental rotation (every 40-50 years) between the regimes of free trade and protectionism, the decisive difference is the rapid rise of populist parties that are gradually displacing traditional political parties and traditional governments in Europe and the world. This development is the angry response of the victims of globalization, which has created many losers and few winners. Despite some differences among these new political parties, depending on whether they belong to the right or left, they all share certain basic choices, such as closed borders, the return of nationalism, the need for state intervention in the economy, a more equitable distribution of wealth, the demonstration of hostility to elitism and the status quo, the limitation of unregulated stock market economy, the greater emphasis on domestic production and consumption than exports. This status change is important not only from the point of view of mutating from liberal to illiberal democracy, but also from the point of view of the radical economic changes expected at the international and national levels. The main question, which at present cannot be answered, is whether life on the planet Earth will be better or worse as a result of these fundamental changes that penetrate our everyday life.
The implementation of up-to-date technologies in the accounting system of modern entities is a topical subject, by the desire of enterprises to align themselves with the current of international globalization but also by the requirements imposed by the science and practice to join the accounting main issues in the field. The accounting technique evolved with the technological innovations, related to each evolutionary period of the human society. The paper aims to identifying the factors that influenced the whole process of the development of information technologies in the financial-accounting field; identifying the main issues related to the technological interaction in accounting and, in this context, identifying the tools and technological supports in the evolution of the accounting technique, from the empirical forms of accounting to the present day, in the age of globalization, amid the continuous need for normalization and standardization of accounting procedures, especially applicable to the consolidation of financial results.
Nowadays, the most used digital technology in computerized accounting and management is Cloud-Computing ERP solutions, a form of digital accounting that will represent the critical mass of accounting information system in the near future, and this paper will present and discuss such solutions.
The ongoing debates and discussions about sharing economy revolve round its definition, regulations and impact on economy, business and consumers. The paper attempts to develop a theoretical framework that define the sharing economy and analyse the possible association between the sharing economy and sustainability.
The paper also assesses the need for an institutional and regulatory framework to strengthen sharing economy as an economic driver, potentially contributing to the more sustainable growth of the world economy.
Road traffic safety among socioeconomic issues has become the major concern across the globe due to rise in road crashes attributed largely to human factor. This study tends to address attitudinal behavior of road users towards road ethics in Ilorin metropolis-Nigeria; covering both driver and motorcyclists and perception of motorists on road traffic enforcement agent. Questionnaire was employed as survey tools. Ordered logistic model were used to analyse the data on attitude of motorists and road traffic laws enforcement agents. About 87% of the 440 administered questionnaire were returned valid. A 3-model analysis was carried out and the findings showed that the attitude of the motorists, road traffic law enforcement agents and demographical index (gender, age and education) correlated with, and influence compliance with road traffic laws.