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Convergence of Social Marketing and Public Administration: Democratizing Value Creation

Abstract

This article aims to explain the interface between advances in civilization and advances in communication. The article also addresses the inadequacy of public administration literature to explain why communication media is important to its theory and practice. Subsequently, the article explicates why communication media contribute to the public administrator’s ability to improve the quality of democracy. The literature on communication media and public administration provide conceptual data that indicates how communication media continuously contributed to the public administrator’s ability to manage large disparate social-economic units. Network theory and administrative communication theory indicate why communication networks improve institutional effectiveness and efficiency. The literature confirms the need for clarity on how the interface between communication media and public administration increases public value and improves the quality of democracy. Network theory is a viable strategy for increasing the public administrators’ ability to increase public value.

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National Memory and Divisive Narrative Building in Poland’s 2010 Presidential Election

Abstract

This paper employs the 2010 Polish presidential election as a case study to explore the implications of memory politics, examining the Law and Justice party’s (PiS) use of national memory ahead of the June election. Through process tracing, this paper finds that the Smolensk Air Crash became the central theme of this race, which pitted Civic Platform (PO) candidate Bronisław Komorowski against the late President Lech Kaczynski’s twin brother, PiS’s Jarosław Kaczynski. Amplified by the media, PiS selectively drew on easily recognisable events and figures from Polish history to construct an “Us versus Them” conflict of “true Polish patriots” - those who supported the party and its anti-Russian stance - and “Others” - those who, although sympathetic to the crash victims, favoured Tusk and his push for renewed Polish-Russian relations. The primary goal of this paper is to demonstrate how a historical memory approach can inform the study of contemporary politics - a subject which is too oft en left solely to social scientists.

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Process Tracing in Evaluating Innovation in Sub-Regional Governance. Case Study of Selected Integrated Territorial Investments in Poland

Abstract

Integrated Territorial Investments (ITIs) are a new integration tool that binds the thematic objectives defined operational programmes with the territorial dimension. Due to their formula, ITIs may be seen as a kind of innovation in sub-regional governance. The European Commission considers them as an opportunity to introduce solutions that can be effective in facing the challenges of contemporary development on a supra-local scale. Accordingly, they should be regarded as a possibility for Member States to activate innovative governance arrangements that will allow for the implementation of projects, which - depending on the country - more or less reflect issues indicated by the Commission as a priority. In Poland, the Integrated Territorial Investments are implemented in 24 functional areas. Due to a new approach to cities and their role in development processes in the country, they can mean a new opening for the urban policy and urban development. Concentrating on innovative governance arrangements, the aim of this paper is to analyze selected case studies of 4 ITIs implemented by large (more than 500,000 inhabitants) provincial cities: Wrocław, Łódź, Gdańsk, Katowice, which are capitals of regions in which one defined a different development potential. Th e analysis will allow the formulation of answers to the following research questions: • Are there any innovative governance arrangements indicated during ITIs implementation? • What are the implemented modes of sub-regional governance? • What is the role and importance of institutional actors in the process of ITIs governance? • What are their new competences linked to the ITIs implementation? • Are there any new products/services related to innovation in sub-regional governance? • Do ITIs consider principles of “good governance” a one of key factors of innovation in governance? Th e paper contains key definitions and points out processes related to the transition of modes of governance at the sub-regional level. It also indicates further challenges in Polish territorial development upon Europeanisation.

Open access