Browse

11 - 20 of 23 items :

  • Communication Science x
  • Cultural Theory x
  • Literary Studies x
Clear All
From the advertising campaign to the election campaign - online evolution

Abstract

The present study looks at how to structure an election or commercial advertising campaign in the online environment, the strategy it must follow in promoting it, without neglecting: the large or small frequency of interventions on social networks, the type of message, the target audience and the effects sought. All these stages are found in both business and online policy. In the election campaign, the most important goal is how we can turn into voices the likes received on the social network media. During the commercial advertising campaigns, the main goal is to achieve profit by strengthening the image of the brand. The success or failure of a campaign depends, to an overwhelming extent, on the way in which the message and image of the company or the politician / party has been seen on the online environment.

Open access
Identity and Truth

Abstract

The present paper is a concise comparison of the two doctrines of truth, Husserl’s and Heidegger’s, from the point of view of the identity and its implicates. The concept of identity also allows us to compare and to assess two different interpretations of Heidegger’s writings on the truth: Tugendhat’s and Gethmann’s. And, finally, the same concept of identity is that which does imply reification and in this way leads, essentially, to the self-suppressing of the thematization of the truth on a transcendental basis.

Open access
Justice of ≪new man≫ in Karl Marx' vision

Abstract

This study aims to highlight the problem of justice in Karl Marx’s vision from the perspective of the critique of capitalism. Although, there is a strong dialectic in the socio-political and philosophical debates among political thinkers (including Marxists) on the existence or non-existence of a theory of justice in Marxism, the exegesis of Marxist writings reveals two types of justice (“Justice through fair distribution and Justice through the dictatorship of the proletariat”). The first aspect the study proposes is to reinforce and argue for the existence of a Marxist theory of Justice, followed by a critical analysis of how this is reflected in both socialist and communist society.

Open access
Memory, Fiction and Reality in Antonio Muñoz Molina’s Novels

Abstract

Often compared to Jorge Luis Borges or even to William Faulkner for the intricate and symbolic structure of his work, the Spanish writer Antonio Muñoz Molina always tried to evaluate within his novels the complex relationship between reality and fiction. The Spanish Rider (1991), one of his most exquisite creations also deals with the significance of memory as far as his protagonist’s evolution and decisions are concerned. Above all these, the novelist analyzes the influence of history on common people’s life and underlines the necessary balance that has to be established between the historical great events and everyday’s choices. His next novel, Full Moon (1997) uses the same aesthetic points of departure, but complicates everything with the details of a specific kind of psychological thriller, the author proving how the seemingly very simple structure of a crime story may turn into an unexpected evaluation of the tragic aspects definying contemporary human condition.

Open access
„Notebook VII”, excerpt from „the story of my poor life”. Inedit writings of Ion D. Sîrbu

Abstract

„Ion D. Sirbu’s idea of memories dates back, according to his own testimony in 1979,when he decided that: „I will buy a tape recorder. I wish - because I have a special gift of oral storytelling, live speech of heart to heart confession – I wish [...] to „tell” (as in the park, pubs, cemetery) those memories that cannot be written because they were too lived!!”

In 1980-81, Ion D. Sîrbu bought a tape recorder MAJAK 203 and recorded on two ORWO tapes, of 360 m, some of the memories (childhood, adolescence and the early months of his student life in Sibiu). On June 7th, 1989, „urged by the ghosts of my insomnia, I open a new notebook and start - for the first time - to write the story of my poor life. I will not be concerned at all to be precise, the memory began to leave me, nor do I care about my life as reality but as a story: thought, dreamed, told dozens of times and, especially, lived. „

He wrote 75 pages, the latter probably before the end of the month, since, on 1st July, dictates to his wife a letter to David Prodan. The story line „breaks” the day he left for war.

This fragment (ms., Pp. 23-28) and the three letters, all unique, we have included in the volume: Ion D. Sirbu Latest ..., soon printed”. (Toma Velici)

Open access
Parody and Pastiche of Satirical Romanian Press

Abstract

Satirical Romanian press use irony form with the purpose to transpose realities in acid writing and to reform the problems which exist in our society. This study presents one of the most known ways to express irony: intertextuality. Through a series of examples extracted from the satirical press we will try to observe the role that the parody and the pastiche – as important elements of the intertextuality – hold in the expression of irony, but also the impact that they have on the reader.

Open access
The Piano’s Sound Apperception in Havasi Balázs’s Compositions, with Some Remarks from Alfred Whitehead and Theodore Ziolkowski

Abstract

In a world full of suffering, the only thing that remains is music. Due to the present situation of the music in our lives and problems of the research in the field of philosophy of the music, it becomes a special priority for us to try to investigate the new sense of the contemporary music. The nature, the sensitive part of our feelings and the perceptions, have made possible the fact that music can be lived. For a deeply examination of the philosophy of Havasi’s symphonies, we should ask ourselves if the essence of the sound becomes a part of our ʽlived worldʼ and if establishes Heidegger’s ʻworldliness of the world’.

Meanwhile, it is an important priority for a philosopher to show how the tradition can be break, even in a phenomenological field of study. Culture helps us to understand the spiritual functions of the music in our lives. We will try to demonstrate in this article why the music of Havasi Balázs is a philosophy of the lived “given facts” and a direct “experience” for the world. He establishes a different classical-contemporary aesthetic in music and opens a field of research between the aesthetic category of the classic and lived perception. At last, but not least, Havasi remains the most romantic pianist from our times. Due to him, we can return sometimes to innocence and connect ourselves with the inner-lived world through sounds.

Open access
Profane and sacred love in the writings of Julius Evola

Abstract

Noticing the steep degradation of love in the modern society, Evola makes an effort to overpass the social, commercial or biological conceptions of love and to unravel the forgotten ideas about love. Looking at the current modern situation, few people could imagine love as transcendent, as a force capable of overpassing the limitations of a human being. As emphasized by Evola, the union between the two lovers, when it is conceived as the unification of the opposite tendencies in a sacred union, can find the lost path towards the Unity. By detachment and transmutation, the use of the sexual energy may even lead to supra-natural powers, ecstasies and elevated consciousness.

Open access
Romanian Student Media as Pedagogical Tools and Sites for Alternative Journalism

Abstract

Although enjoying a history that spans more than 160 years, Romanian student media have not been researched extensively at all. The few existing studies combine a monographic approach to the phenomenon with various oral histories, as one particular way to reconstruct a past that has been frequently neglected. The present paper is an attempt to analyse student media outlets by showcasing its identification either as a pedagogical tool or as a form of alternative press, with a particular emphasis on the current Romanian student media outlets. In order to fulfil our two-folded objective (to extract both quantitative and qualitative data), we used qualitative survey research. The main results reveal that print projects (a total of 15) are still the most numerous among student media outlets, followed by six online journalistic projects, five radio stations and four TV stations. Generally, these serve as pedagogical tools due to the co-optation in the editorial teams of professors who act as supervisors and mentors. In comparison to the student reviews from the communist period or previous, the (self-) identification with alternative media is, with few notable exceptions, rather weak.

Open access
The scale of divine love, mystical and catechetical text of medieval spiritual literature

Abstract

Early knowledge of medieval literature, not only in Latin, it transfers you into a heaven of peace. No wonder that out of such springs came out the whole methodology of the famous lectio divina (see Mario Masini) from which we still feed a large part of modern communication methods. Scala divini amoris is such a challenge for the modern reader. Preserved in a manuscript Egerton 945 in the British Library in London, the text is written in Occitan, unknown both to researchers in theology and to scholars from those specializing in Provencal. The manuscript Egerton 945 contains two major texts: Liber divinis amoris și De divina impletione.

Open access