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Methods and Marketing Instruments of Logistic Processes

Abstract

Knowledge about a logistic process in SMEs can be the way to growth of competitiveness of a company by improving those processes. One of the ways can be use of marketing as a support of a logistic process. Identification of logistic activities, logistic process and management should be based on full knowledge about market and its participants. Achieving knowledge and accumulation as a resource allow increasing logistic standards such as supply process, production, storage and distribution. It can contribute to recognize possibilities of competitor´s opportunities. Using marketing methods and instruments in logistic processes can increase competitiveness of SMEs.

Open access
Shareholding Structure and Dividend Policy as Exemplified by the Stock-listed Industrial Companies

Abstract

This article is aimed at evaluating the influence of the forms of controlling stock-listed companies upon the decisions being taken in regard of the distribution of profits and the payout of dividends in the unstable macro-economic environment. The form of the ownership supervision reflects the relations between shareholders and managers of the company. The conflicts resulting from the separation of ownership and management of a company concern, among others, the dividend payout. The dividend constitutes a shareholder’s reward for rendering his capital available to the company, while for a company it is a cost in the form of the capital’s reduction and the limitation of investing abilities. Whereas the macro-economic environment influences the financial standing of companies and their profits, which are then used for paying out dividends, and simultaneously defines the investment needs of companies. A hypothesis can be put forward that the economic slowdown limits the access to attractive investment projects, which results in companies being interested in the payout of relatively high dividends. This hypothesis is verifiable on the ground of the decisions taken in regard of the distribution of the profit made by the stock-listed companies of the processing industry between 2007 and 2012.

Open access
Stock Exchange Recommendations and Economic Realities

Abstract

The aim of this paper is to present the impact of stock recommendations on the prices in the context of excessive optimism heuristic. The main goal of the conducted analysis is to show that investors on the Warsaw Stock Exchange seem to ignore the economic information that comes with the recommendation report. Also, as the analyzed recommendations are set in the specified economic conditions, authors would like to show that reports are biased with excessive optimism.

The research of the structure of recommendations was issued for the biggest companies of the Polish market listed on the Warsaw Stock Exchange from 2009 to 2012. The investigation showed that the ambiguity of the creation methods of analytical reports and differences in valuation of companies causes subjectivism in analysts’ assessments, which leads to heuristic effects. According to the authors, the structure of reports and their specificity shows that excessive optimism is an important factor in creation of stock exchange recommendations.

Open access
Assessment of Financial Investors’ Assets Level and Importance on Financial Market in Poland

Abstract

The main purpose of the submitted article is the estimation of financial investors’ potential in Poland. There are four groups of collective investors on financial market in Poland like Banks, Insurance companies, Investment funds and Open Pension Funds, which have been analyzed. Their importance on financial market and especially on capital market in Poland is still rising. The dynamics of their assets value in 2009 – 2013 periods has been analyzed. Financial investors’ assets and Gross National Product in Poland ratio has been calculated. The influence of the financial crisis and post-crisis time on the investment portfolios structure has been also reviewed.

Open access
Business Intelligence in Organization. Benefits, Risks and Developments

Abstract

Based on the literature review, significant benefits have been identified out of the implementation of Business Intelligence. However, risks have been also discovered, and they were mainly connected with an improper change management during the process of the BI systems implementation. Further direction for a development of BI system has been discussed, focusing in particular on maturity models available in the literature. The paper highlights the fact that maturity models currently available in the literature do not take comprehensively into account all aspects of the development of BI in organizations. Therefore, there is a need for further research in this field of science.

Open access
A Comparative Study of Attitudes towards Entrepreneurship between Polish and British Students

Abstract

Background

Entrepreneurship continues to gain momentum as a significant and relevant field of research. Policy makers in the rush to stimulate entrepreneurship in various countries, often rely on the success stories and prescriptions documented in the entrepreneurship literature in which most studies are set in the United States.

Research aims

The article present exploratory study addresses the subject of cross-cultural differences in attitudes towards entrepreneurship by focusing attention on two particular types of cultures of entrepreneurship British and Polish.

Method

The quantitative research (survey) was conducted in May 2014 among 153 Polish and 94 British graduate and postgraduate management students.

Key findings

The findings have some distinctive implications for government, policy makers and educators through determining the attitudes towards entrepreneurship among students.

Open access
Foreign Capital in Poland During Recession

Abstract

The system transformation which started in the last decade of the previous century and the accompanying transition into market oriented economy have contributed to the increase of foreign investors’ interest in committing their capital in Poland. The interest grew even more after Poland joined the European Union. With limited national financial resources and great demand for the same, foreign investment has been a desirable factor supporting and accelerating economic growth.

The objective of this paper is to evaluate the changes in the level and structure of foreign capital in Poland in the years 2008–2013, that is during the period of economic downturn following the global financial crisis. The point is, first of all, to find an answer to the following question: to what extent has the economic destabilisation caused by the crisis influenced the decisions of foreign investors concerning investing their capital in Poland? This allows to verify the following scientific hypothesis: during crisis stability of the financial system of the country in which parent companies have their seats is more important for foreign investors than financial security of the host country. The analysis covers total foreign capital, that is both direct and portfolio investment, as well as derivatives and credit facilities. The empirical part of the study has been based on the information published by the National Bank of Poland.

Open access
The Forms of Social Engagement of Polish Firms

Abstract

The development of the idea of Corporate Social Responsibility (CSR) depends mainly on the changes in international market and growing competition between countries and enterprises. These factors influence on the behavior of enterprises. This means that the goal of business action is not only profit-making but also fulfilling social needs. The goal of this paper is to present and assess social in Poland. Starting with the concept and scope of CSR, the article presents benefits from responsible business activity and implementation of this idea in Poland.

The research carried out in 2012 shows that the main implementers of CSR are large firms with foreign capital. They know the idea of CSR from the experience of Western firms. The main objective is their image and to build better relations with their environment. On this background the article shows the ranking of companies participating in “Leader of Philanthropy” competition. It allowed to choose four firms as an example of good practices in social engagement. Social activity of chosen firms was addressed to:

  • employees,
  • children,
  • local community,
  • the sick, the disabled and the poor,
  • animals.

The contacted research proves that social engagement of Polish firms is at the early stage of development. The number of firms increase, but there are mainly large companies. The main reason that the small business share in social engagement results from the limited amount of financial resources at their disposal.

Open access
Informative Aspects of Innovation Implementation within Organisations

Abstract

The aim of this paper is to analyse the informative aspects of implementing innovations within contemporary formal organisations, in particular, in enterprises. The paper concerns the information quality and its influence on the process of innovation implementation. Today, in conditions of the dynamic development of the scientific and technological knowledge, the question is no longer if there is a need to imply innovation but how to do it efficiently. Within the process of innovation implementation, the organisation’s management selects the appropriate ideas, makes the decision and takes the action to implement a new or a significantly improved solution. In this paper, the factors interrelated with the process of innovation implementation were analysed. The information asserts itself as a significant factor which influences the process. The neoinstitutional view on the information in organisations was a starting point for analysis. A conceptual framework of the information attributes, which influence the quality of the implementation of an innovation, was proposed. The applied research method is the secondary data analysis, which was based on the theoretical literature, as well as the empirical research results.

Open access
Jobcoaching – a Method of Age Management in an Organisation

Abstract

Population aging phenomenon, which takes place globally, forces organisations to change their approach to human resource management. An interest in humanistic approach to management issues, including human resource management, that has been recently popular among HR experts, became the starting point for the analysis presented in this paper. It seems that jobcoaching is closely connected with this notion, which is aimed at understanding and improving the lot of human in the world of organisation, especially when people have the possibility to be active on the labour market for a longer time. Similarly, as in case of the basic assumptions of the humanistic approach to management, jobcoaching puts to the fore the need to understand the personal experience of the members of the organisation. The purpose of this paper is to present the jobcoaching as a method of age management in organisations. The paper verifies a research hypothesis, that in systematically changing conditions of the organisation, the use of jobcoaching can improve the company’s operations, as well as it can be a starting point for changing the attitudes of employees and employers to the situation prevailing in the environment.

Open access