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Journals
Marketing of Scientific and Research Organizations
Volume 36 (2020): Issue 2 (June 2020)
Open Access
Informative Value of Packaging as a Determinant of Food Purchase
Magdalena Ankiel
Magdalena Ankiel
and
Mariola Grzybowska-Brzezińska
Mariola Grzybowska-Brzezińska
| Jul 09, 2020
Marketing of Scientific and Research Organizations
Volume 36 (2020): Issue 2 (June 2020)
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Published Online:
Jul 09, 2020
Page range:
31 - 44
DOI:
https://doi.org/10.2478/minib-2020-0015
Keywords
packaging informative value
,
food
,
purchasing decisions
© 2020 Magdalena Ankiel et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Magdalena Ankiel
Poznań University of Economics and Business, Institute of Marketing
Poznań, Poland
Mariola Grzybowska-Brzezińska
University of Warmia and Mazury in Olsztyn, Institute of Economics and Finances
Poland