There is a turmoil in Europe and the world as far as the terms multiculturality and interculturality are concerned and have been concerned in recent years. The overwhelming historical, political, cultural and economic changes that have shaken the whole world have brought about significant changes in otherwise relatively traditional societies and communities, as well, with a very important impact on people's lives not only in point of economy, but communication, attitude towards labour, personality traits, national security and others. All interpersonal relations have been tinted by the reaction towards some „buzz words” that are very popular nowadays; nevertheless, they are at the core of a tremendously huge process of changes in the mere life of European societies and communities.
In this environment, all economic activities that involve huge movements of individuals and masses (like tourism and hospitality) have experienced huge transformations; and if the ability and skill of making international communication mingle with the feeling of security encountered in a certain environment- these would definitely lead to a potential and real growth in that economic sector, including the third one of services.
We truly believe tourism is one of those, and good international relations, as well as strategic partnerships, contribute to its development.
In order to achieve results in tourism you only have to provide the following: secure environment, a competitive product, and good value for price services. It also helps if you have skilled employees, though.
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Gröschl, S. (2011) “Diversity management strategies of global hotel groups: A corporate website based exploration”, International Journal of Contemporary Hospitality Management, Vol. 23 Issue: 2, pp.224 – 240