The Relationship between Culture and Strategy – A Managerial Perspective Approach

Open access

Abstract

Culture is a concept with different meanings, which is in close contact with the business world as well. Its influence on managerial activities within current organizations cannot be questioned, especially in the existing political, economic and social context. Nowadays, one of the specific ways of formulating and implementing strategies at the level of companies is related to the change of organizational culture. This paper aims to highlight, from a managerial perspective, the way in which the existing strategies at the organizational level are influenced by different cultural contexts. Sometimes strategy can be considered as a variable determined and constrained by the culture in which it is defined. It is not limited to the reflection and expression of culture but rather influences and changes it.

1. Ahmadi S.A.A., Salamzadeh Y., Daraei M., Akbari J., (2012), Relationship between Organizational Culture and Strategy Implementation: Typologies and Dimensions, Global Business and Management Research: An International Journal, vol. 4., no. 3&4, pp. 286-299

2. Ansoff I., (1968), Stratégie du développement de l’entreprise, Hommes et Techniques, Paris, 1968

3. Baird K., Harrison G., Reeve R., (2007), The Culture of Australian Organizations and Its Relation With Strategy, International Journal of Business Studies, 15.1, pp. 15-41

4. Baron J.N., Hannan M.T., Burton M.D., (2001), Labor Pains: Change in Organizational Models and Employee Turnover in Young High-tech Firms, American Journal of Sociology, 106, pp. 960-1012

5. Besanko D. et.al., (2013), Economics of Strategy, 6th edition, Wiley

6. Brătianu C., (2015), Gândirea strategică, Ed. Prouniversitaria, Bucureşti

7. Browaeys M.J., Price R., (2011), Understanding Cross-Cultural Management, second edition, Financial Times Prentice Hall

8. Burduş E., (2012) Management comparat internaţional, ediţia a patra, Ed. Prouniversitaria, Bucureşti

9. Chow I.H.S., Liu S.S., (2009), The effect of aligning organizational culture and business strategy with HR systems on firm performance in Chinese entreprises, The International Journal of Human Resource Management, no. 11., vol. 20, pp. 2292-2310

10. Deresky H., (2014), International Management, Managing Across Borders and Cultures, Pearson

11. Hofstede G., Hofstede G.J., Minkov M., (2012), Culturi şi organizaţii. Softul mental, Ed. Humanitas, Bucureşti

12. Huang X.C., (2009), The Influence of National Culture, History and Institution on Strategic Management in Chinese Firms: A Complexity Based Perspective, International Journal of Business Studies, 17(1); pp. 1-18

13. Huţu C.A., (1999), Cultură organizaţională şi transfer de tehnologie, Ed. Economică, Bucureşti

14. Kono T., Clegg S., (2001), Trends in Japanese Management. Continuing Strengths, Current Problems and Changing Priorities, Palgrave

15. Lawrence P., Edwards V., (2000), Management in Western Europe, Palgrave Mac Millan

16. Mintzberg H., Ahlstrand B., Lampel J., (1998), Strategy safari. The complete guide to the wilds of strategic management, FT Prentice Hall, London

17. Naranjo-Valencia J.C, Jiménez-Jiménez D., Sanz-Valle R., (2011), Innovation or imitation? The role of organizational culture, Management Decision, Vol. 49, No. 1, pp. 55-72

18. Nonaka I., Zhu Z., (2012), Pragmatic strategy. Eastern wisdom, global success, Cambridge University Press

19. Pan Y., Tse D.K., (2000), The Hierarchical Model of Market Entry Modes, Journal of International Business Studies, 31(4), pp. 535-554

20. Parnell J.A., (2014), Strategic Management. Theory and Practice, SAGE Publications, Inc.

21. Ronen S., Shenkar O., (2017), Navigating Global Business. A Cultural Compass, Cambridge University Press

22. Rothaermel F.T., (2015), Strategic Management, 2nd edition, McGraw-Hill

23. Schein E.H., (2010), Organizational Culture and Leadership, fourth edition, Jossey Bass, Wiley

24. Schneider B., Goldstein H.W., Smith D.B., (1995), The ASA framework: An update, Personnel Psychology 48, pp. 747-773

25. Schneider S.C., (1989), Strategy Formulation. The Impact of National Culture, Organization Studies, pp. 149-162

26. Schneider S.C., Barsoux J.L., Stahl G.K., (2014), Managing across cultures, third edition, Pearson

27. Tayeb M., (2003), International Management. Theories and Practices, FT Prentice Hall

28. Triandis H.C., (1989), The self and social behavior in differing cultural contexts, Psychological Review, 96, pp. 506-520

29. Vagu P., Stegăroiu I., Croitoru G., Duică A., Duică M., (2014), Strategii manageriale, Ed. Prouniversitaria, Bucureşti.