Understanding the Relationship Between Organizational Networking and Network Capability

Open access

Abstract

Organizational networking refers to firms‘ behaviours as activities, routines, practices which enable an organization to make sense of and capitalize on their networks of direct and indirect business relationships. The relationships are more important today when the business environment is more competitive. The firms can develop their organizational networking strategies by developing their network capability which refers to its ability to build, handle and exploit relationships. These capabilities are included in a complex configuration with other capabilities and competencies. The aim of this paper is to explore how network capabilities are structured and we tried to understand how they could be improved in order to obtain higher performance. Achieving a good network position that allows firms to make use of business opportunities is a main strategic aim of firms

1. Achrol, R. S., & Kotler, P. (1999). Marketing in the network economy. Journal of Marketing, Volume 63(4), p:146-163.

2. Baum, J. a. C., Cowan, R., & Jonard, N. (2013). Does evidence of network effects on firm performance in pooled cross-section support prescriptions for network strategy? Strategic Management Journal, Volume 35(5), p: 652-667.

3. Blomqvist, K., & Levy, J. (2006). Collaboration capability - A focal concept in knowledge creation and collaborative innovation in networks. International Journal of Management Concepts and Philosophy, Volume 2(1),p: 31-48.

4. Coleman, J. S. (1990). Foundations of social theory. Cambridge: Harvard University Press.

5. Day, G. (1994). The capabilities of market-driven organizations. Journal of Marketing, Volume 58(4), p: 37-52.

6. Ebers, M. (1997). Explaining inter-organizational network formation. In M. Ebers (Ed.), The formation of inter-organizational networks. Oxford: Oxford University Press.

7. Ferris, G. R., Treadway, D. C., Perrewe, P. L., Brouer, R. L., Douglas, C., & Lux, S. (2007). Political skill in organizations. Journal of Management, Volume 33(3), p: 290-320.

8. Guercini, S., La Rocca, A., Runfola, A., Snehota, I. (2014). Interaction behaviors in business relationships and heuristics: Issues for management and research agenda. Industrial Marketing Management, Volume 43, p: 929-937

9. Håkansson, H., & Snehota, I. (Eds.). (1995). Developing relationships in business networks. London: Routledge.

10. Heimeriks, K. H., & Duysters, G. (2007). Alliance capability as a mediator betweenexperience and alliance performance: An empirical investigation into the alliancecapability development process. Journal of Management Studies, Volume 44(1), 25-49.

11. Helfat, C. E., & Peteraf, M.A. (2003). The dynamic resource based view: capability lifecycles. Strategic Management Journal, Volume 24(10), 997-1010.

12. Kor, Y. Y., & Mesko, A. (2013). Dynamic managerial capabilities: Configuration and orchestration of top executives' capabilities and the firm's dominant logic. Strategic Management Journal, Volume 34(2), p: 233-244.

13. Makkonen, H., & Mervi, V. (2014). The role of information technology in strategic buyer-supplier relationships. Industrial Marketing Management, Volume 43, p: 1053-1062

14. McGrath, H., & O'Toole, T. (2014). A cross-cultural comparison of the network capability development of entrepreneurial firms. Industrial Marketing Management, Volume 43, p:897-910

15. Möller, K. (2013). Theory map of business marketing: Relationships and networks perspectives. Industrial Marketing Management, Volume 42 p: 324-335

16. Möller, K., & Rajala, A. (2007). Rise of strategic nets - New modes of value creation. Industrial Marketing Management, Volume 36(7), p: 895-908.

17. Pandza, K., Horsburgh, S., Gorton, K., & Polajnar, A. (2003). A real options approach to managing resources and capabilities. International Journal of Operations & Production Management, Volume 23(9), 1010-1032.

18. Ritter, T., & Andersen, H. (2014). A relationship strategy perspective on relationship portfolios: Linking customer profitability, commitment, and growth potential to relationship strategy. Industrial Marketing Management, Volume 43, p: 1005-1011

19. Ritter, T., & Gemünden, H. G. (2003). Network competence: Its impact on innovation success and its antecedents. Journal of Business Research, Volume 56(9), p: 745-755.

20. Smith, P. C., & Laage-Hellman, J. (1992). Small group analysis in industrial networks. In B. Axelsson, & G. Easton (Eds.), Industrial networks: A new view of reality. London: Routledge.

21. Thornton, S. C., Henneberg, S. C., Naude, P. (2014). Conceptualizing and validating organizational networking as a second-order formative construct. Industrial Marketing Management, Volume 43, p: 951-966

Journal Information

Metrics

All Time Past Year Past 30 Days
Abstract Views 0 0 0
Full Text Views 72 72 31
PDF Downloads 28 28 19