Spirit and body of the man living in the world of modern technology are discussed in the paper. The entire life of modern man is under the pressure of rapid and far‐reaching changes in economy, organisation, education, self‐image. The relations between the spirit and the body on the one side and illness and health, money, media, narcissism, morality and national identity on the other side are studied in the article. Particular attention is paid to the relationship between the world of modern science and technology and the quality of life focusing on the mind and body. The fact emphazised in the conclusion is that the nature of Western ‐ European civilization has been changing with predominant turning to the SELF, to the absolute interest of an invidual in terms of materialism. The result of this civilizational turn is jeopardizing the spirit and the body of modern man.