There is a growing number of cosmetic medical treatments in the Balkan region. Yet, this trend has not been closely observed in terms of the correlation between procedure characteristics and clients’ sociocultural and psychological characteristics.
The aim of this cross-sectional/retrospective research is to establish the correlation of types of cosmetic procedures with basic sociodemographic characteristics of clients in Serbia. Each of 144 study subjects underwent a cosmetic treatment (320 in total) within the first three months of 2014, while the study was being conducted. The sample included 5 male and 139 female subjects, with the age range of 17-71 (38.87±10.722).
Peaks of interventions have been detected in subjects aged 31-35 and 36-40; more frequently those were individuals with a higher level of education and their motive most commonly was of aesthetic nature. The majority of the subjects (44.44%) underwent only one intervention, while the average number of interventions per subject within the period of three months was 2.21±1.40. Face interventions were considerably higher in number than others, with a rising trend with age. The number of procedures in the area of the abdomen, breasts and thighs, rose with the increase of a body mass index. The most popular treatments included removal of stretch marks and fillers, mesotherapy and botulinum toxin.
Due to ever-growing sociocultural pressure and a modern concept of life, women often decide on cosmetic therapy at the first sign of ageing and hormonal changes, with a downward age trend especially with respect to minimally invasive procedures, as well as the most visible body parts, the face in the first place.
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