Through the example of a web corpus built to study the emergence of the New Nordic Food phenomenon in Scandinavia, I discuss how quali-quantitative analysis can help us make sense of onlife traces. I propose four styles of analysis that address the meaning problem in different ways, namely 1) through complementarity, a division of labour in which quantitative and qualitative methods are allowed to unfold relatively undisturbed by one another, the latter performing the job of situating and interpreting the insights gleaned from the former; 2) through a single level of analysis, whereby the potential of onlife traces is seen to reside in their ability to be both qualitatively rich and quantifiable at the same time, enabling an analysis of how apparent macro phenomena are produced on the micro level; 3) through curation, a critical practice in which a qualitative understanding of different media environments and their effects on the production of onlife traces becomes integral to the way in which such data should be sourced and quantified; and 4) through algorithmic sensemaking, whereby the relational reasoning typically associated with qualitative fieldwork is emulated quantitatively through techniques like pattern recognition.
Agar, M. (2006, September). An ethnography by any other name... In Forum Qualitative Sozialforschung/Forum, 7(4).
Appadurai, A. (1988). The social life of things: Commodities in cultural perspective. Cambridge University Press.
Barry, A. (2010). 12 Tarde’s method. In M. Candea (ed.) The social after Gabriel Tarde: Debates and assessments. Vol. 4, (p. 177) Routledge.
Beaulieu, A. (2005). Sociable hyperlinks: An ethnographic approach to connectivity. In Virtual methods: Issues in social research on the Internet (pp. 183-198).
Beaulieu, A. & Simakova, E. (2006). Textured connectivity: An ethnographic approach to understanding the timescape of hyperlinks. Cybermetrics: International Journal of Scientometrics, Informetrics and Bibliometrics, 10: 6.
Blondel, V. D., Guillaume, J. L., Lambiotte, R. & Lefebvre, E. (2008). Fast unfolding of communities in large networks. Journal of Statistical Mechanics: Theory and Experiment, 10: P10008.
Boellstorff, T., Nardi, B., Pearce, C. & Taylor, T. L. (2012). Ethnography and virtual worlds: A handbook of method. Princeton University Press. ISO 690.
Bryman, A. (2006). Integrating quantitative and qualitative research: How is it done? Qualitative Research, 6(1): 97-113.
Callon, M. & Latour, B. (1981). Unscrewing the big Leviathan: How actors macro-structure reality and how sociologists help them to do so. In K. Knorr & A. Cicourel (ed.) Advances in social theory and methodology: Toward an integration of micro-and macro-sociologies (pp. 277-303) London: Routledge.
Chen, H. T. (2006). A theory-driven evaluation perspective on mixed methods research. Research in the Schools, 13(1): 75-83.
Creswell, J. W. (2014). A concise introduction to mixed methods research. London: Sage Publications.
Geertz, C. (2005). Deep play: Notes on the Balinese cockfight. Daedalus, 134(4): 56-86.
Girard, P., Dedinger, B., Ricci, D., Ooghe-Tabanou, B., Jacomy, M., Plique, G. & Tible, G. (2016). RICardo Project: Exploring 19th Century International Trade. In Digital Humanities 2016: Conference Abstracts. Jagiellonian University & Pedagogical University, Kraków, (pp. 208-210).
Greene, J. C., Caracelli, V. J. & Graham, W. F. (1989). Toward a conceptual framework for mixed-method evaluation designs. Educational Evaluation and Policy Analysis, 11(3): 255-274.
Jacomy, M., Ghitalla, F. & Diminescu, D. (2007). Méthodologies d’analyse de corpus en sciences humaines à l’aide du Navicrawler [Methods for corpus analysis in the humanities by way of the Navicrawler]. In Programme TIC-Migrations. Paris: Fondation de la Maison des Sciences de l’Homme.
Jacomy, M., Venturini, T., Heymann, S. & Bastian, M. (2014). ForceAtlas2, a continuous graph layout algorithm for handy network visualization designed for the Gephi software. PloS One, 9(6): e98679.
Johnson, R. B., Onwuegbuzie, A. J. & Turner, L. A. (2007). Toward a definition of mixed methods research. Journal of Mixed Methods Research, 1(2): 112-133.
Lambiotte, R., Delvenne, J. C. & Barahona, M. (2008). Laplacian dynamics and multiscale modular structure in networks. ArXiv Preprint: 0812.1770.
Latour, B. (2005). Reassembling the social: An introduction to actor-network-theory. Oxford: Oxford University Press.
Latour, B., Jensen, P., Venturini, T., Grauwin, S. & Boullier, D. (2012). “The whole is always smaller than its parts” – A digital test of Gabriel Tardes’ monads. British Journal of Sociology, 63(4): 590-615.
Malinowski, B. (1922). Argonauts of the Western Pacific: An account of native enterprise and adventure in the archipelagoes of Melanesian New Guinea. London: George Routledge and Sons.
Marcus, G. E. (1995). Ethnography in/of the world system: The emergence of multi-sited ethnography. Annual Review of Anthropology, 24(1): 95-117.
Marres, N. (2015). Why map issues? On controversy analysis as a digital method. Science, Technology, & Human Values, 40(5): 655-686.
Marres, N. (2017). Digital sociology: The reinvention of social research. Cambridge: Polity Press.
Marres, N. & Gerlitz, C. (2016). Interface methods: Renegotiating relations between digital social research, STS and sociology. Sociological Review, 64(1): 21-46.
Munk, A. (2013). Techno-anthropology and the digital natives. In L. Botin & T. Børsen (eds), What is techno-anthropology (pp. 287-310).
Munk, A. K. & Ellern, A. B. (2015). Mapping the New Nordic issuescape: How to navigate a diffuse controversy with digital methods. In G. T. Jóhannesson, R. v d Duim & C. Ren, (eds.), Tourism encounters and controversies: Ontological politics of tourism development (pp.xx). Aalborg University Press
Munk, A. K. & Jensen, T. E. (2015). Revisiting the histories of mapping, Ethnologia Europaea, Special issue: European Ethnology Revisited, 44(2): 31.
Olwig, K. F. & Hastrup, K. (1997). Siting culture: The shifting anthropological object. Psychology Press.
Rogers, R. (2013). Digital methods. MIT Press.
Rogers, R. (2018). Digital traces in context| Otherwise engaged: Social media from vanity metrics to critical analytics. International Journal of Communication, 12: 23.
Schneider, S. M. & Foot, K. A. (2005). Web sphere analysis: An approach to studying online action. In Christine Hine (ed.), Virtual methods: Issues in social research on the Internet (pp. 157-170). New York: Berg Publishers.
Spradley, J. P. (2016). The ethnographic interview. Long Grove: Waveland Press.
Tarde, G. (2015). Monadology and sociology. In The social after Gabriel Tarde (pp. 53-87). Routledge.
Tashakkori, A. & Creswell, J. W. (2007). The new era of mixed methods. Journal of Mixed Methods Research. (3-7).
Teddlie, C. & Yu, F. (2007). Mixed methods sampling: A typology with examples. Journal of Mixed Methods Research, 1(1): 77-100.
Tukey, J. W. (1977). Exploratory data analysis (Vol. 2).
Urry, J. (1972). “Notes and queries on anthropology” and the development of field methods in British anthropology, 1870-1920. Proceedings of the Royal Anthropological Institute of Great Britain and Ireland: 45-57.
Venturini, T., Jacomy, M., Meunier, A. & Latour, B. (2017). An unexpected journey: A few lessons from sciences Po médialab’s experience. Big Data & Society, 4(2).