Approaches to the Modern Concept of Digital Marketing

Open access

Abstract

In a complex, modern and flexible economy in a continuous and rapid evolution, individual consumers, on the one hand, and organizational buyers, on the other hand, have more and more financial resources that allow them to act in the conditions of using the methods , the modern means and systems applicable in the practice of acquisitions that have expanded considerably in the digital environment. Digital marketing, originally called "electronic marketing" or "internet marketing", first appeared in the form of various techniques implemented by pioneering companies that sold their products through the internet in the early 1990s. According to specialists, the definition of traditional marketing can easily be adapted to digital marketing, seen as a set of strategies and tactics that are executed through digital channels to achieve corporate goals (often to increase shareholder profits) in a time and budget defined period of time

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Journal Information

Target Group researchers in the fields of political and financial law

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