Although the tendency that the population migrate from rural to urban areas is typical world wide, the globalised economy creates new circumstances and opportunities for rural areas as well. The ‘new rural economy’ therefore needs new infrastructure to support it. The authors of the paper have a common interest in how enterprise hubs could help the development of entrepreneurship in the 21st century from two different directions, from physical and from social aspects. Building on the experience gained along enterprise hubs in cities, the hypothesis behind the study is, that creating enterprise hubs from existing buildings in rural settlements could help the development of rural entrepreneurship. To examine the hypothesis two case studies following a period of two years (enterprise hub development in Debrecen and Noszvaj) were carried out. In line with other studies in this field, result shows that even well-designed physical spaces are not enough for change, and initiators, hosts or facilitators are needed, as they play an important role in focusing on the real interaction network and enabling more synergies to happen.
 Allen, T., Henn, G. (2007). The organization and architecture of innovation. Managing the flow of technology. Routledge.
 Bótáné Horváth, N., Katonáné Kovács, J. & Szőke, Sz. (2015). Building an entrepreneurial environment in rural regions: a possible way to develop human and social capital. Studies in Agricultural Economics 117, 20–26. DOI: 10.7896/j.1428.
 Covey, S. R. (2013). The 7 habits of highly effective people. Powerful lessons in personal change. New York: Simon & Schuster Ltd.
 Cowie, P., Thompson, N. & Rowe, F. (2013). Honey Pots and Hives: Maximising the potential of rural enterprise hubs [unpublished research report]. Newcastle University.
 Dax, T. & Copus, A. (2016). The future of rural development. In Research for Agri Committee – CAP reform post-2020 – challenges in agriculture (pp. 221–301). Brussel: European Union.
 Eisenhardt, K. M. (1989). Building theories from case study research. Academy of Management Review 14(4), 532–550.
 Fuzi, A. (2015). Co-working spaces for promoting entrepreneurship in sparse regions: the case of South Wales. Journal of Regional Studies 2(1), 462–469. DOI: 10.1080/21681376.2015.1072053.
 Jokinen, P., Järvelä, M., Paloviita, A. & Puupponen, A. (2010). Do local food supply chains meet the target of sustainable livelihood? A case study in Central Finland. Rural Areas and Development 7, 141–154.
 Katonáné Kovács, J., Varga, E. & Nemes, G. (2016). Understanding the process of social innovation in rural regions: some Hungarian case studies. Studies in Agricultural Economics 118, 22–29. DOI: 10.7896/j.1604.
 Lawson, R., Guthrie, J., Cameron, A. & Fischer, W. C. (2008). Creating value through cooperation: An investigation of farmers' markets in New Zealand. British Food Journal 110(1), 11–25. DOI: 10.1108/00070700810844768.
 Oláh, J. & Horváth, A. (2014). A vállalkozói ökoszisztéma vizsgálata Debrecenben a nyitott innovációs terek szemszögéből. Jelenkori Társadalmi és Gazdasági Folyamatok 9(1–2), 131–138.
 Pentland, A. (2014). Social physics. How good ideas spread – the lessons from a new science. London: Penguin Books.
 Rosnick, D. (2013). Reduced work hours as a means of slowing climate change. Real World Economics Review 63, 124–133.
 Schriefer, A. E. (2005). Workplace strategy, what it is and why you should care. Journal of Corporate Real Estate 7(3), 222–233. DOI: 10.1108/14630010510631081.
 Smith, A. & Pitt, M. (2009). Sustainable workplaces: improving staff health and well-being using plants. Journal of Corporate Real Estate 11(1), 52–63. DOI: 10.1108/14630010910940552.
 Thomsen A., Schultmann F. & Kohler N. (2011): Deconstruction, demolition and destruction. Building Research and Information 39(4), 327–332.
 Csepeli, Gy. (2010). Társadalmi szolidaritás – összetartó társadalom. (Social solidarity – cohesive society) Opening speech at the Summer School to develop community participation 28th July 2010. Published in Parola 2010. Volume 3. pp. 1–7.