The purpose of this study is to identify whether the gathering of market information from different sources - i.e. from customers, competitors and other entities - is related to product innovativeness. The relationships proposed so far have not been empirically investigated but they can have important theoretical and practical implications for product innovation. To achieve the purpose of the paper data concerning 287 new products were used by applying confirmatory factor analysis and structural equation modelling. The findings indicate that the obtaining of market information from customers and market entities, other than customers and competitors, has a positive impact on product innovativeness, but there was no such relationship in the case of gathering information from competitors
Bagozzi, R. P., & Yi, Y. (2012). Specification, evaluation, and interpretation of structural equation models. Journal of the Academy of Marketing Science, 40(1), 8-34. doi.org/10.1007/s11747-011-0278-x
Bao, Y., Sheng, S., & Zhou, K. Z. (2012). Network-based market knowledge and product innovativeness. Marketing Letters, 23(1), 309-324. doi.org/10.1007/s11002-011-9155-0
Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99-120. doi.org/10.1177/014920639101700108
Brem, A., Maier, M., & Wimschneider, C. (2016). Competitive advantage through innovation: the case of Nespresso. European Journal of Innovation Management, 19(1), 133-148. doi.org/10.1108/EJIM-05-2014-0055
Brown, T. A. (2015). Confirmatory Factor Analysis for Applied Research (2nd ed.). New York: The Guilford Press.
Chang, J., Bai, X., & Li, J. J. (2015). The influence of leadership on product and process innovations in China: the contingent role of knowledge acquisition capability. Industrial Marketing Management, 50, 18-29. doi.org/10.1016/j.indmarman. 2015.04.014
Churchill, G. (1979). A paradigm for developing better measures of marketing constructs. Journal of Marketing Research, 16(1), 64-73. doi.org/10.2307/3150876
Crawford, M., & Di Benedetto, A. (2011). New products management (10th ed.). New York: McGraw-Hill Irwin. doi.org/10.1016/0923-4748(93)90075-T
Dabrowski, D. (2008). New product practices and performance of German appliances companies. Argumenta Oeconomica, 2(21), 153-176.
De Luca, L. M., & Atuahene-Gima, K. (2007). Market knowledge dimensions and cross‑functional collaboration: Examining the different routes to product innovation performance. Journal of Marketing, 71(January), 95-112. doi.org/10.1509/jmkg.71.1.95
Drejeriene, E., & Drejeris, R. (2017). Systematic approach to a new service ideas conceptualisation: quantitative decision making. Inzinerine Ekonomika-Engineering Economics, 28(3), 323-333. doi.org/10.5755/j01.ee.28.3.14752
Fang, E. (2008). Customer participation and the trade-off between new product innovativeness and speed to market. Journal of Marketing, 72(4), 90-104. doi.org/10.1509/ jmkg.72.4.90
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50. doi.org/10.2307/3151312
Garcia, R., & Calantone, R. (2002). A critical look at technological innovation typology and inovativeness terminology: a literature review. Journal of Product Innovation Management, 19, 110-132.
Gatignon, H., & Xuereb, J. (1997). Strategic orientation of the firm and new product performance. Journal of Marketing Research, 34(1), 77-90. doi.org/10.2307/3152066
Geldes, C., Felzensztein, C., & Palacios-Fenech, J. (2017). Technological and non-technological innovations, performance and propensity to innovate across industries. The case of an emerging economy. Industrial Marketing Management, 61, 55-66. doi.org/10.1016/j.indmarman.2016.10.010
Gierczak-Korzeniowska, B., & Gołembski, G. (2017). Benchmarking in the process of creating a culture of innovation in hotel companies. Economics and Business Review, 17(2), 101-113. doi.org/10.18559/ebr.2017.2.6
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2014). Multivariate Data Analysis (7th ed.). Edinburgh Gate: Pearson Education.
Han, J. K., Namwoon, K., & Srivastava, R. K. (1998, October). Market orientation and organizational performance: is innovation a missing link? Journal of Marketing, 62, 30-45. doi.org/10.2307/1252285
Hatzichronoglou, T. (1997). Revision of the high-technology sector and product classification. OECD Science, Technology and Industry Working Papers, 1997/02, 26. doi. org/10.1787/134337307632
Hultink, E. J., Talke, K., Griffin, A., & Veldhuizen, E. (2011). Market information processing in new product development: the importance of process interdependency and data quality. IEEE Transactions on Engineering Management, 58(2), 199-211. doi.org/10.1109/TEM.2009.2034254
Im, S., & Workman, J. P. (2004). Market orientation, creativity, and new product peformance in high-technology firms. Journal of Marketing, 68(April), 114-132. doi.org/10.1509/jmkg.18.104.22.168788
Johansson, J. K., & Nonaka, I. (1987). Market research the Japanase way. Harvard Business Review, 65(3), 1-5.
Joshi, A. W. (2016). When does customer orientation hinder (help) radical product innovation? The role of organizational rewards. Journal of Product Innovation Management, 33(4), 435-454. doi.org/10.1111/jpim.12301
Kahn, K. B., Barczak, G., Nicholas, J., Ledwith, A., & Perks, H. (2012). An examination of new product development best practice. Journal of Product Innovation Management, 29(2), 180-192. doi.org/10.1111/j.1540-5885.2011.00888.x
Kim, N., & Atuahene-Gima, K. (2010). Using exploratory and exploitative maket learning for new product development. Journal of Product Innovation Management, 27(4), 519-536. doi.org/10.1111/j.1540-5885.2010.00733.x
Kyriakopoulos, K. (2011). Improvisation in product innovation: the contingent role of market information sources and memory types. Organization Studies, 32(8), 1051‑1078. doi.org/10.1177/0170840611410833
Lin, R. J., Che, R. H., & Ting, C. Y. (2012). Turning knowledge management into innovation in the high‐tech industry. Industrial Management & Data Systems, 112(1), 42-63. doi.org/10.1108/02635571211193635
Millson, M. R. (2015). Exploring the nonlinear impact of organizational integration on new product market success. Journal of Product Innovation Management, 32(2), 279-289. doi.org/10.1111/jpim.12243
Moorman, C. (1995). Organizational market information processes: cultural antecedents and new product outcomes. Journal of Marketing Research (JMR), XXXII(3), 318-335. doi.org/10.2307/3151984
Muthen, B. O., Muthen, L., & Asparouhov, T. (2016). Regression and mediation analysis using mplus. Los Angeles: CA: Muthen & Muthen.
Narver, J. C., & Slater, S. F. (1990). The effect of a market orientation on business profitability. Journal of Marketing, 54(4), 20-35. doi.org/10.2307/1251757
OECD. (2013). OECD science, technology and industry scoreboard 2013. doi.org/10.1787/ sti_scoreboard-2013-en
Rakthin, S., Calantone, R. J., & Wang, J. F. (2016). Managing market intelligence: The comparative role of absorptive capacity and market orientation. Journal of Business Research, 69(12), 5569-5577. doi.org/10.1016/j.jbusres.2016.03.064
Schumpeter, J. A. (1960). Teoria rozwoju gospodarczego. Warszawa: PWE.
Teece, D., Pisano, G., & Shuen, A. (1997). Dynamic capabilities and strategic management. Strategic Management Journal, 18(7), 509-533. doi.org/10.1016/B978-0- 7506-7088-3.50009-7
Tsai, H. M. T. (2008). The influences of organizational memory and market information processes on product innovation. Proceedings of the 4th IEEE International Conference on Management of Innovation and Technology, ICMIT, 397-401. doi. org/10.1109/ICMIT.2008.4654397
Tsai, K.-H., Hsieh, M.-H., & Hultink, E. J. (2011). External technology acquisition and product innovativeness: the moderating roles of R&D investment and configurational context. Journal of Engineering and Technology Management - JET-M, 28(3), 184-200. doi.org/10.1016/j.jengtecman.2011.03.005
Wade, M., & Hulland, J. (2004). The resource-based view and information systems research: review, extension, and suggestions for future research. MIS Quarterly, 28(1), 107-142. doi.org/10.2307/25148626
Zhang, H., & Yang, F. (2016). The impact of external involvement on new product market performance: An analysis of mediation and moderation. Industrial Management & Data Systems, 116(8), 1520-1539. doi.org/10.1108/IMDS-11-2015-0485.