Rapid development of technology, particularly in the field of artificial intelligence, has fuelled the concept of Industry 4.0 among all types of businesses across the globe. This has driven sustainable growth for those businesses as well as promoted economic prosperity in the countries where they operate in. In view of this information, it is of absolute importance that the entire business landscape in Turkey avails itself to greater awareness and education about the benefits of embracing a comprehensive Industry 4.0 philosophy. It is also important to shed the light on the problems these businesses may face in transition from the old industrial philosophies to the new philosophy of Industry 4.0. Therefore, the aim of this study is to measure the level of Industry 4.0 awareness among businesses in Turkey. The research also seeks to determine how targeted Industry 4.0 educational programs and policies vary in relation to the demographic characteristics among some business operators in Turkey. A multiple case study design governed this entire research. Thus, views and in-depth data from 32 companies based in Turkey were collected by questionnaire and subsequently analysed in a detailed format. At the end of the study, the findings revealed that Industry 4.0 awareness differed depending on the employees’ levels of education. The researchers also discovered that the status or extent of relationships these companies had with foreign partners abroad has a significant impact on the awareness levels of Industry 4.0.
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