Is the Role of Public Service Media in Estonia Changing?

Andres Jõesaar 1  und Ragne Kõuts-Klemm 2
  • 1 Tallinn University, , Estonia
  • 2 University of Tartu, , Estonia

Abstract

The need to re-structure established media systems needs to be acknowledged. In a situation where new services will be provided by different actors of the digital economy, the role of public service media (PSM) requires attention. If, generally, PSM are under pressure in Europe, the situation in small national markets is even more complicated. PSM are under pressure and also need to find ways to reformulate their role in society and culture. Broad discussions and new agreements between politicians, citizens and the media industry are necessary to change this situation. We will approach the question of whether a specific gap still exists in the media market that can be filled by PSM? The article will seek these answers based on various survey data and collected statistics in Estonia.

Falls das inline PDF nicht korrekt dargestellt ist, können Sie das PDF hier herunterladen.

  • Aalberg Toril; van Aelst, Peter; Curran, James 2010. ‘Media Systems and the Political Information Environment: A Cross-National Comparison.’ – The International Journal of Press/Politics 15 (3), 255–271.

  • Baltic Media Health Check 2017–2018, https://www.sseriga.edu/sites/default/files/inline-files/Baltic_media_health_check_2017-2018.pdf

  • Barlow, John Perry 1996. A Declaration of the Independence of Cyberspace. Electronic Frontier Foundation. https://www.eff.org/cyberspace-independence

  • Born, Georgina; Prosser, Tony 2001. ‘Culture and Consumerism: Citizenship, Public Service Broadcasting and the BBC’s Fair Trading Obligations.’ – The Modern Law Review. 64(5): 657–687.

  • Brites, Maria José; Kõuts-Klemm, Ragne 2018. ‘News definitions and motivations: youth and adults in Portugal and in Estonia.’ – Estudos em comunicação / Communication Studies, 1 (27), 175−190.

  • Burns, Axel 2008. Blogs, Wikipedia, Second Life and beyond: From production to produsage. New York, NY: Peter Lang.

  • Castells, Manuel 2019. ‘Communication Power: Mass Communication, Mass Self-Communication and Power Relationships in the Network Society.’ – Curran, James; Hesmondhalgh, David (eds.) Media and Society 6 th Edition. Bloomsbury Academy, 83-100.

  • Davenport, Thomas H.; Beck, John C. 2001. The Attention Economy. Harvard Business Press.

  • Dobek-Ostrowska, Bogusława 2015. ‘25 years after communism: four models of media and politics in Central and Eastern Europe.’ – Dobek-Ostrowska, Bogusława & Głowacki, Michał (eds.) Democracy and Media in Central and Eastern Europe 25Years On, Peter Lang Publishing: Frankfurt, 2–36.

  • Donders, Karen 2019. ‘Public service media beyond the digital hype: distribution strategies in a platform era.’ – Media, Culture & Society, 41 (7), 1011–1028.

  • Donders, Karen; Raats, Tim 2015. ‘From public service media organisations to de-centralised public service for the media sector: A comparative analysis of opportunities and disadvantages.’ – Javnost-The Public, 22(2): 145–163.

  • Donauskaitė, Džina; Fridrihsone, Madara; Himma-Kadakas, Marju; Krūtaine, Aija; Lastovska, Alina 2019. Baltic Media Health Check 2018–2019. The Centre for Media Studies at SSE Riga.

  • Doyle, Gillian; Barr, Kenny 2019. ‘After the gold rush: industrial re-configuration in the UK television production sector and content.’ – Media, Culture & Society, 41(7) 939–957.

  • EBU-TECH 2007. EBU System of Classification of Radio and Television Programmes. https://tech.ebu.ch/publications/tech3322

  • EBU 2019a. EU Policies for Media & Democracy. Public Service Media Priorities. https://www.ebu.ch/publications/position-papers/2019/eu-policies-for-media--democracy---public-service-media-priorities.

  • EBU 2019b. PSM Barometer 2019. EBU Media Intelligence Service https://www.ebu.ch/publications/psm-barometer-2019

  • Evans, Sandra K. 2018. ‘Making Sense of Innovation.’ – Journalism Studies, 19:1, 4–24.

  • Głowacki, Michał; Jackson, Lizzie (eds.) 2013. Public Media Management for the Twenty-First Century: Creativity, Innovation and Interaction. Routledge.

  • Goodwin, Peter 2017. ‘An Impossible Challenge for Public Service Media? The Intellectual Context of the Networked Society’. – Lowe, Gregory Ferrell; Van den Bulck, Hilde; Donders, Karen (eds.), Public Service Media in the Networked Society. RIPE@2017. Nordicom, 29–41.

  • Hermida, Alfred; Fletcher, Fred; Korell, Darryl; Logan Donna 2012. ‘Share, Like, Recommend.’ – Journalism Studies 13:5-6, 815–824.

  • Himma-Kadakas, Marju 2018. Skill performance of Estonian online journalists: assessment model for newsrooms and research. Tartu: Tartu University Press. https://dspace.ut.ee/handle/10062/59824

  • Ibrus, Indrek; Rohn, Ulrike 2019. ‘Small Size Matters: Audiovisual Media Industries around the Baltic Sea.’ – Ibrus, Indrek (ed.) Emergence of Cross-Innovation Systems. Emerald, 41–58.

  • Jensen, Klaus Bruhn 2014. ‘Audiences, Audiences Everywhere – Measured, Interpreted and Imagined.’ – Patriarche, Geoffroy; Bilandzic, Helena; Jensen, Linaa, Jakob; Jurišić, Jelena (eds.) Audience Research methodologies: Between Innovation and Consolidation. New York and London: Routledge, 227–239.

  • Jõesaar, Andres 2019. Estonian and Russian speaking audience sections’ opinion on media credibility and on the value of public service broadcasting in 2010–2019. Paper presented at the IAMCR 2019.

  • Jõesaar, Andres 2017. ‘The Winding Road on the Media Landscape: The Establishment of Estonian (Television) Broadcasting between 1992 and 2016’. – VIEW Journal of European Television History and Culture, 6 (11), 113−123.

  • Kantar Emor 2018. Interneti baasuuring [Internet survey]. Unpublished study report.

  • Kõuts, Ragne; Vihalemm, Peeter; Lauristin, Marju 2013. ‘Trust in the context of audience fragmentation.’ – CM: Communication Management Quarterly, 26, 77–102.

  • Kõuts-Klemm, Ragne; Harro-Loit, Halliki; Ibrus, Indrek; Ivask, Signe; Juurik, Marten; Jõesaar, Andres; Järvekülg, Madis; Kauber, Sten; Koorberg, Väino; Lassur, Silja; Loit, Urmas; Tafel-Viia, Külliki 2019. Meediapoliitika olukorra ja arengusuundade uuring [Study on the state and trends of media policy]. https://www.kul.ee/sites/kulminn/files/2019_meediapoliitika_olukord_arengusuunad_aruanne.pdf

  • Lind, Rebecca Ann (ed.) 2012. Producing Theory in a Digital World. The Intersection of Audiences and Production in Contemporary Theory. Peter Lang Publishing, 211.

  • Lowe, Gregory Ferrell; Van den Bulck, Hilde; Donders, Karen (eds.) 2018. Public Service Media in the Networked Society. Nordicom.

  • Lowe, Gregory Ferrell; Maijanen, Päivi 2019. ‘Making sense of the public service mission in media: youth audiences, competition, and strategic management’. – Journal of Media Business Studies 16, 1, 1–18.

  • MAVISE Database on TV channels, on-demand services and licences in Europe 2019. European Audiovisual Observatory http://mavise.obs.coe.int/f/ondemand/advanced?targetedcountries=60

  • Mollen, Anne; Dhaenens, Frederik 2018. ‘Audiences’ Coping Practices with Intrusive Interfaces: Researching Audiences in Algorithmic, Datafied, Platform Societies’. – Das, Ranjan; Ytre-Arne, Brita (eds.) The Future of Audiences: A Foresight Analysis of Interfaces and Engagement. Palgrave MacMillan, 43–60.

  • Newman, Nic; Fletcher, Richard; Kalogeropoulos, Antonis; Nielsen, Rasmus Kleis 2019. Reuters Institute Digital News Report 2018. https://reutersinstitute.politics.ox.ac.uk/sites/default/files/2019-06/DNR_2019_FINAL_0.pdf

  • Newman, Nic 2019. ‘Executive Summary and Key Findings.’ – Newman, Nic; Fletcher, Richard; Kalogeropoulos, Antonis; Nielsen, Rasmus Kleis (eds.) Reuters Institute Digital News Report 2018. 8–31.

  • Nowak, Eva 2014. Autonomy and Regulatory Framework of Public Service media in the Triangle of Politics, the Public and Economy: A Comparative Approach. Reuters Institute Working Paper, https://reutersinstitute.politics.ox.ac.uk/our-research/autonomy-and-regulatory-frameworks-public-service-media-triangle-politics-public-and

  • Ohlsson, Jonas; Lindell, Johan; Arkhede, Sofia 2017. ‘A matter of cultural distinction: News consumption in the online media landscape.’ – European Journal of Communication, 32 (2), 116–130.

  • Robert G. Picard 2001. The Economics and Financing of Media Companies, 2 nd edition. New York: Fordham University Press.

  • SaarPoll 2014. Current events and different sources of information. Tallinn http://oef.org.ee/fileadmin/user_upload/Current_events_and_different_sources_of_information_ED__1_.pdf

  • Schrøder, Kim Christian 2019. What do News Readers Really Want to Read about? How Relevance Works for News Audiences. The Reuters Institute of the Study of Journalism: Digital News Project. https://reutersinstitute.politics.ox.ac.uk/our-research/what-do-news-readers-really-want-read-about-how-relevance-works-news-audiences

  • Schweizer, Corinne; Puppis, Manuel 2018. ‘Public Service Media in the ‘Network’’. – Lowe, Gregory Ferrell; Van den Bulck, Hilde; Donders, Karen (eds.) Public Service Media in the Networked Society. Nordicom, 109–124.

  • Silverman, Craig 2017. Lies, Damn Lies, And Viral Content. Tow Center for Digital Journalism, Columbia University https://academiccommons.columbia.edu/doi/10.7916/D8Q81RHH

  • Sjøvaag, Helle; Stavelin; Eirik; Moe, Hallvard 2016. ‘Continuity and Change in Public Service News Online.’ – Journalism Studies, 17:8, 952–970.

  • Statistics Estonia 2020. https://www.stat.ee/en

  • Swart, Joëlle, Peters, Chris; Broersma, Marcel 2017. ‘Navigating cross-media news use’. – Journalism Studies, 18:11, 1343–1362.

  • Terzis, Georgios (ed.) 2007. European Media Governance: National and Regional Dimensions. Bristol, Chicago: Intellect.

  • Vihalemm, Peeter; Kõuts-Klemm, Ragne 2017. ‘Meediakasutuse muutumine: internetiajastu saabumine [Changes in media use: Arrival of the Internet era]’. – Vihalemm, Peeter; Lauristin, Marju; Kalmus, Veronika; Vihalemm, Triin (eds.) Eesti ühiskond kiirenevas ajas. [Estonian society in an accelerating time: Findings of the survey „Me. The World. The Media.“ 2002–2014]. Tartu: Tartu University Press, 251–278.

  • Wauters, Dirk; Raats, Tim 2018. ‘Public Service Media and Ecosystem Sustainability. Towards Effective Partnerships in Small Media Markets’. – Lowe, Gregory Ferrell; Van den Bulck, Hilde; Donders, Karen (eds.) Public Service Media in the Networked Society. Nordicom, 175–191.

  • Weibull, Lennart 2007. ‘The Northern European / Democratic Corporatist Media Model Countries. Introduction.’ – Terzis, Georgios (ed.) European Media Governance: National and Regional Dimensions. Bristol, Chicago: Intellect, 55–62.

OPEN ACCESS

Zeitschrift + Hefte

Suche