Making Sense of the International Reputation of a Small Film Industry: The Estonian Case

Madis Järvekülg 1 , Ulrike Rohn 2 , and Indrek Ibrus 3
  • 1 Tallinn University, , Estonia
  • 2 Tallinn University, , Estonia
  • 3 Tallinn University, , Estonia


This article presents the results of a multi-method study carried out by the Tallinn University Centre of Excellence in Media Innovation and Digital Culture (MEDIT). The aim of this study was to investigate how international film professionals perceive the Estonian film industry; what image they have of Estonian film, and how they envision or have experienced Estonia as a destination for production and collaboration. The results of the study indicate that the skills of Estonian filmmakers are increasingly internationally renowned and valued among foreign professionals. At the same time, however, awareness of Estonian film and its nature remains ambiguous to most international film professionals. While seeing Estonia as a Baltic country rather than a Nordic one, the professionals suggested setting up a Baltic film fund and developing a Baltic brand in order to raise international recognition of local film production.

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  • Elmer, Greg; Gasher, Mike 2005. Contracting Out Hollywood: Runaway Productions and Foreign Location Shooting. Lanham: Rowman & Littlefield.

  • Ibrus, Indrek 2015. ‘Audiovisual Policymaking in Estonia at Times of Convergence: An “Innovation System” as a Policy Rationale’. – Baltic Screen Media Review 3, 102–115.


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