The Role of Public Relations in the Delivery of Forestry Services in Ghana

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Abstract

Public Relations (PR) is a natural, vital as well as persistent component of human social relationship. It may involve a campaign designed to develop goodwill for an individual or an organisation. There are, however, few researches relating to public relations and delivery of forestry services. The aim of this study was to examine the role public relations play in the delivery of forestry services with Ghana as case study. In order to obtain the relevant information for this research, an interview schedule was developed and used to gather information from regional heads and a set of questionnaire administered to the rest of the participants through random sampling. The research further affirmed that PR increases consumer awareness and identified radio and television to be the commonest PR tools used by the Ghana Forestry Commission (GFC). The study concluded that PR to a greater extent is the foundation of an organisation and its activities influence the execution and delivery of services. GFC is, however, urged to explore other inexpensive yet effective PR tools and strategies in order to broaden their reach.

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