Communicating Hope In The Real World

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Abstract

This paper outlines a methodology for campaigning on environmental issues at a time when hope is in short supply. Brief consideration is given to the real world context. Current environmental concerns are set within the present economic downturn. Our science is generally much better, and many more players are interested in the environment. There has been a media revolution in the last 10 years, and there are now many more ways of communicating information. The equation ‘Proposal + People + Opportunity = Change’ is explored. The principles elucidated are applied to a case study of ‘The Bee Cause’, a Friends of the Earth campaign. The implications for Christian leaders are then investigated

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ANVIL

Anglican Evangelical Journal for Theology and Mission

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