Market Regulation and Marketing of Enterprises as a Factor for the Development of SMEs in Kosovo

Open access

Abstract

Based on observation, enterprises are an economic organization established to make a profit. On the other hand, marketers are responsible for ensuring customer’s satisfaction. This is done firstly by increasing the growth of sales which will bring good business results. To reconcile these two approaches, we have to distinguish what entrepreneurs that run SMEs do. The environment has a significant influence on the development of SMEs. Furthermore, we consider the Legal issues and Legislation as the main factor that will let SMEs satisfy customer needs and generate profits. Also, we conducted field research where we used survey questionnaire as an instrument for data collection. Based on the findings of this study, we drew out conclusions and recommendations that will be useful for the future treatment of SMEs, and as a real force of the economic development of a country. All this, therefore, should be based on marketing concept requirements and appropriate legislation as support and insurance for investments made.

Barney, J. (1991). Firm Resources and Sustained Competitive Advantage. Journal of Management, Volume 17, 99–120. Retrieved from http://dx.doi.org/10.1177/014920639101700108

Davig, W., & Brown, S. (1992). Incremental decision making in small manufacturing firms. Journal of Small Business Management, Volume 30, 53–60.

John, G., & Arthur, T. J. (2010). Essential of strategic Management: The quest of Competitive Advantages. McGraw-Hill/Irwin.

Kosovo Agency of Statistics. (2017). Vjetari statistikor i republikes se Kosoves 2017, http://ask.rksgov.net/media/3636/vjetari_statistikor_i_republik%C3%ABs_-s%C3%AB_-kosov%C3%ABs_-2017_-final.pdf

Nexhbi, V. (2009). Principles of Marketing (2nd edition). Maqedoni: Alma Shkup.

Ukaj, F. (2010a). Marketing Concept as a tool for Development of Tourism in Kosovo. Journal of Environmental Management and Tourism (JEMT), Volume 1(1), 57–62.

Ukaj, F. (2010b). The role of the Management in Kosovo SMEs, The help they need to overcome the Economic Crisis. Journal of Advanced Research in Management JARM, Volume 1(2), 139–144.

Ukaj, F. (2018). The Role of Internet in Successful Marketing in Tourism Organizations. Journal of Environmental Management and Tourism JEMT, Volume 9(5). Retrieved from https://journals.aserspublishing.eu/jemt/article/view/2597.

Journal Information

Metrics

All Time Past Year Past 30 Days
Abstract Views 0 0 0
Full Text Views 97 97 15
PDF Downloads 86 86 18