Understanding Student Motivation: A Key to Retention in Higher Education

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Abstract

This paper explores what motivates college students at different stages of their academic studies. Using Herzberg’s two-factor theory, the researchers conducted a survey of 535 students in three south-western universities to determine if motivations changed throughout their academic careers. Results showed that students at different stages of their college careers have different concern s and, as such, different motivational strategies are needed to respond to their concerns. Implications are given to grow and retain enrolment.

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Annals of the Alexandru Ioan Cuza University - Economics

The Journal of "Alexandru Ioan Cuza" University from Iasi

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