This paper presents data on sheep breeding in Romania and on a international level. The main objectives of the national breeding program will be presented. A study has been conducted to find out how consumers perceive buying sheep meat and their attitudes towards it. Strong effort is needed to promote the consumption of sheep meat, which will lead to the support of the sheep sector. It is necessary to form a strong consumer preference for sheep meat by communicating the positive (natural product) and durable characteristics of the product.
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*** Programul de ameliorare al ovinelor - M.O. al României nr. 516 bis/2003
 *** GIRA, The sheep and sheep meat trade market, Second EU Sheep Meat Forum Brussels, February 25, 2016
 The Policy Roadmap for the EU Sheep Meat Sector, 2016. Recommendations from the EU Sheep Meat Forum