This paper presents the events meant to promote Sibiu as a European Gastronomic Region. The collection of data from local public authorities and operators from traditional local gastronomy was carried out. The participation in three gastronomic events organized in the countryside allowed us to observe the number of locals involved in events, exhibitors and visitors. Local gastronomy products have also been identified. The sociological survey among 48 visitors allowed us to pinpoint the profile of people who participate in such events.
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